GSM Outdoors has added another member to its fishing family as MLF angler Jake Lawrence has joined their pro staff. Lawrence, who recently won the Tackle Warehouse Invitational at Lake Eufaula, has earned a strong reputation for his skills with forward facing sonar.

“I couldn’t be any happier to form this partnership with GSM,” says Lawrence, who calls Kentucky Lake home. “It’s such an exciting time in the bass world with all of the new technology and techniques, and I believe I’ve found a group of people that share my enthusiasm and vision. Our matched eagerness to grow the sport of fishing and improve angler success has given a newfound meaning to my purpose. The team at GSM has the experience, resources, and vision to take their brands on a path that I’m excited about going down with them.”

“I’ve known Jake for probably 15 years,” says Crispin Powley, GSM Senior VP of Fishing. “He’s always been an excellent outdoorsman, but his work ethic and professional approach has thrust him into the spotlight of this sport. Jake is meticulous in his approach and we look forward to applying that mentality and knowledge to our future designs and projects. He’s the perfect fit for the GSM family.”

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!