Sturm, Ruger & Company, Inc. (NYSE-RGR) announces the "New Unannounced Product" Flash Sweepstakes - a fun, fast and new way for consumers to enter for a chance to win one of our newest products.

Ruger has just launched a new product to distributors today and is now offering consumers a limited time chance to win this new model and receive it on September 8, the exact day it will be revealed to consumers and available in stores.

From just 5:00 p.m. ET on September 2 to 9:00 a.m. ET on September 4, participants may enter this "New Unannounced Product" Flash Sweepstakes online at: Ruger.com/NewProductSweeps - entrants will need to sign up with their personal contact information and the name of their preferred local firearms retailer.

The winner will be drawn after the Flash Sweepstakes closes on September 4. Ruger will announce this winner on September 5 and have the new model waiting at the winner's preferred firearms retailer on Monday, September 8, the same day the product will be launched to consumers.

For Flash Sweepstakes Official Rules or to enter, visit Ruger.com/NewProductSweeps. To learn more about the extensive award-winning line of Ruger firearms, visit Ruger.com.