Wednesday, January 21, 2015

Reebok and the makers of GORE-TEX® reinvent the hot weather boot

St. Louis, MO - Warson Brands, manufacturers of quality military and tactical footwear and exclusive licensee for Reebok military and tactical boots, and W. L. Gore & Associates, inventor of GORE-TEX® fabric, recently announced a new line of waterproof military and tactical footwear for hot weather, the Reebok KRIOS Series.

Made in the U.S.A. and scheduled to hit stores in spring 2015, the new Reebok KRIOS is the only tactical boot that keeps feet cool and comfortable in hot environments and dry in wet conditions.

"This is a new GORE-TEX® footwear technology from Gore," says Bill Candy, Product Manager at Gore. "GORE-TEX® Extended Comfort Technology provides unrivaled breathability in hot weather and has been proven in lab tests to keep feet cool and comfortable in hot weather."

"We've been collaborating for years with Gore to develop and test this product," says John Duvic, Warson Brands Corporate VP of Product Development. "Our goal was to construct a waterproof, lightweight boot that is comfortable in hot conditions and strong enough for heavy duty use; the Reebok KRIOS achieves that goal."

Fused protective layers reduce bulk, minimize absorption, and dry quickly, preventing added weight in wet conditions. The KRIOS'S construction results in a boot that absorbs 90% less water when compared to non-waterproof boots.

The KRIOS is built to thrive under the harshest conditions demanded by military and tactical duty professionals. The MeraMAX® outsole provides four times the abrasion resistance of rubber. This, plus a rugged nylon and leather outer shell, and GORE-TEX® exoskeleton, means every layer of the KRIOS is built to last.

The new Reebok KRIOS Series is available in an 8-inch mil-spec boot in desert tan, black, sage green, and coyote. Features include a speed lacing system and electrical hazard protection.

Reebok military and tactical footwear is available now through select duty uniform retailers throughout the United States. For more information about the Reebok KRIOS, visit ReebokWork.com/KRIOS.

Bill Mills, President, Jim Maritz, CEO, and Warson Brands sales and product development teams will be available at SHOT Show booth 10179 in Las Vegas, Jan. 20-23 to demonstrate the KRIOS and answer any questions.
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Warson Brands, also known as Warson Group, Inc., is headquartered in St. Louis, MO. Warson Brands is a global manufacturer and marketer of military, tactical, and industrial safety footwear since 1989, and provides a variety of work and duty footwear under the world's finest brand names, Reebok, Rockport Works, Florsheim, Iron Age, Grabbers, and Knapp.
Warson Brands is best known for innovation in the areas of foot protection and comfort. Its innovative comfort technology provides superior cushioning and impact protection in long wearing protective footwear that is both light weight and flexible. Warson Brands innovations in the area of foot protection include developing 100% non-metallic protective toe caps made from composite material that is stronger and lighter than steel, and also will not conduct heat, cold, or electricity. Innovations also include protective arch, heel, and metatarsal guards; outsoles that resist chemicals, abrasion, slick surfaces, and extreme heat; and patented devices to protect workers and equipment from static discharge. For more information, visit www.warsonbrands.com.

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok is committed to helping consumers fulfill their potential and be "fit for life." Reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit - whether it's training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand's fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.

W. L. Gore & Associates, is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company's portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Founded in 1958 and headquartered in Newark, Delaware, Gore employs approximately 10,000 associates in 30 countries worldwide. Gore is one of a select few companies to appear on all of the US "100 Best Companies to Work For" lists since the rankings deputed in 1984. The company also appears regularly on similar lists around the world. Learn more at Gore.com and GoreProtectiveFabrics.com.

Media Contact: Charlie Claggett
314-754-0382
cclaggett@warsonbrands.com