Black Creek, GA – Daniel Defense, engineer and manufacturer of the world's finest firearms and accessories, will unveil its new Ambush .308 hunting rifle in Louisville, Kentucky, at the 2016 NRA Show with the help of Eva Shockey, the company's new brand ambassador and hunting athlete. On Saturday, May 21st, from 11:30 a.m. to 12:30 p.m., Ms. Shockey—hunter/outdoors-woman, Outdoor Channel and Wild TV personality, and daughter of legendary pro hunter/television personality, Jim Shockey—will meet and greet fans at the Daniel Defense booth, #2401. She'll also, along with Daniel Defense staff, help educate those who stop by on the new Ambush .308, which Eva will use on several upcoming hunts this year.

"We're pleased and excited to be partnered with Eva—especially given the timing of the release of our Ambush .308," said Chief Marketing Officer Cindy Daniel, who was instrumental in forging the partnership with Shockey. "I wanted to partner with her because she's a female hunter like myself and we both share the passion for the outdoors. Eva's influence in the hunting segment is incredibly strong, and this is one area that we are putting a lot of focus on." In addition to her television presence, Eva is a social media heavy-hitter, with 300,000+ followers on Instagram and over a million Facebook followers, so she'll be instrumental in helping promote the Daniel Defense brand in other segments.

The DD Ambush .308—an accurate, fast-handling, hard-hitting platform capable of taking down any North American big-game animal—features a free-floating, 18" Cold Hammer Forged barrel that comes standard with the DD superior suppression device, extended for better recoil control. The rifle is fed with an optimized bolt carrier group featuring a redesigned geometry and a slick new coating for reliable feeding. Ambidextrous controls make operating this lightweight rifle (8.6 lbs. unloaded) comfortable and convenient for right- and left-handed shooters.

The DD Ambush .308 has an MSRP of $2,899 and is available directly from Daniel Defense (www.danieldefense.com) or authorized retailers.

About Daniel Defense

Located in Black Creek, Georgia, Daniel Defense is a leading manufacturer of premium firearms, rail systems, and accessories. Its iconic brand remains unmatched in quality, precision and world-class customer service. President/CEO Marty Daniel founded Daniel Defense, which started out creating rails and accessories for the AR-15 platform in small batches. Today, with two locations and a combined 137,000 square feet of manufacturing space, Daniel Defense continues to make quality rails and accessories and the world's finest firearms for civilian, law enforcement, and military customers.



For more information, visit www.danieldefense.com.



Press Contact: Thomas Carlson

Director, Marketing Communications

1-866-554-GUNS (4867) ext. 3232

tcarlson@danieldefense.com