APPAREL

Whitewater Fishing launches its Spring 2026 logowear collection featuring coastal and cabin-inspired color palettes paired with retro maritime silhouettes. The collection includes the Drift Patch and Harbor Rope Hats with classic corded rope details, premium fabrics, and heritage camo patterns. Marketing Director Steve Allie emphasizes the collection's focus on intentional design for anglers across all environments.

Muddy Outdoors announced the expansion of its apparel lineup with female-specific camouflage hunting clothing, introducing the DV8 and TRX collections designed around women's biomechanics. Available this summer, these systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered exclusively for female hunters.

Blocker Outdoors introduces the Shield Drencher Jacket and Pant, engineered for spring turkey hunting with RainBlocker® waterproof membrane and S3® anti-microbial treatment. The silent, technical gear provides waterproof protection without bulk, priced at $99.99 each.

TrueTimber has partnered with 10Stone, a new lifestyle brand inspired by country music artist Jason Aldean, to debut an exclusive apparel line at select Walmart locations in Athens, Georgia ahead of Aldean's April 25 concert at Sanford Stadium. The full 10Stone lineup will launch nationwide at Walmart stores in Fall 2026.

Whitewater Fishing expands its Beacon Technical Hoodie lineup with Vintage Duck Camo and Mossy Oak® Bottomland® patterns, merging heritage aesthetics with advanced mariner-grade fabrics engineered for water-based performance and mobility.

Whitewater Fishing's Prevail Pant has become a permanent staple among serious anglers since its 2024 introduction. The pant features infinite recovery stretch twill, thermal intelligence side-seam vent zippers, UPF 50+ protection, and seven functional pockets designed for the demands of intensive angling.

Mossy Oak announced a collaboration with Ray on a women's lifestyle collection featuring the Original Bottomland camouflage pattern. Founded by sisters Emma Ray McKee and Betsy Ray, the Turkey Masters collection offers apparel ranging from $38 to $135 and is available exclusively on Ray's website.

TUO announces the Folcrum Hoodie, available summer 2026, featuring a 249g grid-fleece lining with Polygiene StayFresh™ and OdorCrunch™ odor-control technologies. The versatile hoodie includes an ergonomic 3-piece hood with built-in facemask, multiple pockets, and functions as both a standalone layer and midlayer for outdoor and everyday wear.

TrueTimber launches its Spring 2026 Officially Licensed Honda apparel collection featuring shirts, outerwear, headwear and accessories from Honda, Honda HRC Progressive and Honda Gold Wing. The collection blends TrueTimber's camouflage patterns with lifestyle designs, available through the TrueTimber online store and select dealers nationwide.

TUO introduces the Ballistic Storm Jacket and Pant, field-proven hunting apparel featuring H-TUO™ waterproof technology, AquaGuard® zippers, and Polygiene StayFresh™ odor control. Designed for backcountry hunters and professional guides, both pieces retail for $299.99 in Verse camo.

Vortex® announces new Spring/Summer 2026 apparel including caps, tees, and accessories designed for hunters and shooters. The lineup features options for younger hunters, Banshee Sunglasses in charcoal camo, and insulated tumblers in waterfowl camo.

Whitewater Fishing's Tamer Softshell Jacket and Bib feature high-density polyester stretch fabric with grid fleece lining, designed as the ideal "tweener" layer for spring and summer fishing conditions. Marketing Director Steve Allie highlights the premium material quality that distinguishes the Tamer from competitors, while integrated safety features and athletic mobility support extended on-water use.

VIKTOS released the Limited Edition Operatus Team Shoe called "Triple Canopy Creeper." Designed by U.S. veterans, the shoe features Vietnam-era aesthetics with modern performance technology including a 4mm heel-to-toe drop, hi-grip crystal rubber outsole, and HiRebound EVA insole for enhanced comfort and traction.

Badlands has launched the Air Series, a collection of ultralight hunting apparel designed for warm-weather hunts and high-activity pursuits. The lineup replaces previous Algus and Andaire collections and features lightweight, breathable gear including shirts, pants, hoodies, and accessories, all backed by Badlands' Unconditional Lifetime Warranty.

TUO introduces Vergence, a super-midweight hunting jacket featuring a 400g micro-tricot polyester exterior, lofted berber fleece interior, and innovative ergonomic hood with deployable facemask. The jacket balances warmth and mobility with ultra-quiet fabrics and DWR treatment, available in sizes SM–3XL in new Ryse Camouflage pattern at $249.99 starting Summer 2026.

Whitewater Fishing has launched the Horizon Lightweight Jogger, a technical fishing pant featuring 4-way stretch poly/spandex double-weave construction designed for active anglers. The jogger combines active-cooling fabric, zero-bunch engineering, and tactical storage with a 28.5" inseam, available in Charcoal and Steel Grey at $79.99.

ScentLok introduces the BE:1 Silentude Jacket, Bib, and Pant, featuring the quietest fabric the company has ever developed. The midseason gear combines noise-dampening technology with ScentLok's Carbon Alloy® scent control and Precip-X™ water resistance for enhanced hunting performance.

GreeneCo, an Alabama-based outdoor lifestyle brand founded by Lori Dorman and Mary Caitlyn Montgomery, unveiled its collaboration with Mossy Oak at the NWTF Convention, featuring the iconic Original Bottomland® and Greenleaf® camouflage patterns. The collection merges modern design with heritage camouflage patterns for both hunting and everyday wear.

TUO is highlighting the Clement Puffy Jacket, featuring body-mapped Paralite™ Zoned Insulation with 80g in the core and 60g in sleeves for thermal efficiency without bulk. The technical jacket includes a wind-resistant 20D nylon shell, adjustable hood, and converts into a compact stuff sack for packability.

Whitewater Fishing has engineered its entire technical fishing pant collection around a high-recovery, 4-way stretch architecture, including the Prevail Pant, Everyday Pant, Luswea Jogger, and Horizon Lightweight Jogger. This universal standard eliminates restrictive bulk while providing unrestricted mobility across specialized fabric weights designed for every water application.