TUO has launched the Kinetic Merino 150 Boxer Brief, crafted from a blend of 38% merino wool, 58% Tencel, and 4% spandex. The product features flatlock seams, moisture-wicking properties, and antimicrobial performance, with an MSRP of $49.99.
TUO introduced the Kinetic Merino 200 ÂĽ Zip Hoodie, a merino wool baselayer that integrates a hood and facemask into one piece. Marketing Director Steve Allie highlighted the quarter-zip design's unique combination of three gear functions. The 18.5-micron merino wool fabric provides temperature regulation, sun protection, and odor resistance at $159.99 MSRP.
Vortex Optics released its Fall/Winter apparel collection from Barneveld, WI, featuring the Ridgeway Hunt Vest with stretch fabric and DWR finish, new blaze orange options, and the "Pride of the Prairie" design for upland hunters. The collection also includes new Vortex logo wear and species-themed t-shirts and caps.
NOMAD announced the launch of the Ambush Shooting Shirt, a performance-driven evolution designed specifically for wingshooters. The shirt features UPF 30+ protection, laser-perforated back venting, moisture-wicking performance, reinforced recoil patches, and an interior eyewear wipe, available in Mossy Oak Bottomland, Mossy Oak Migrate, and NOMAD Mud patterns.
Realtree introduced AB1, a new camouflage pattern engineered using natural concealment mechanics found in fractured rock, weathered timber, and forest floors. Blocker Outdoors is pioneering the versatile pattern across its hunting apparel lineup, designed to work effectively across multiple seasons and habitats from close to long range.
ScentLok introduces the Saddle Hunter Pro Jacket and Pant, specialized apparel designed for saddle hunting with features including WindBrake® windproof membrane, polyester micro-tricot shell fabric, articulated knees, and strategically placed pockets for accessibility in the saddle.
NEXTORCH North America announces the Edge Guard Cut-Resistant Tactical Gloves, featuring A7 cut-resistant liner protection and full-palm touchscreen capability. Designed for law enforcement, military, and security professionals, the gloves offer blade slash protection while maintaining dexterity, with an MSRP of $47.99.
In My Sundays, founded by Mallory Ervin, announced a limited-edition collaboration with Realtree featuring the brand's iconic APX and Legacy camouflage patterns. The collection includes women's pajama sets and sleep dress alongside men's loungewear, launching August 9, 2026 exclusively at InMySundays.com.
Local Boy Outfitters and Mossy Oak announced a partnership featuring iconic camouflage patterns including Original Bottomland, Shadow Grass Blades, Treestand, and Greenleaf across apparel and accessories. The collection, priced between $40 and $60, is available through Local Boy Outfitters' website and over 400 retail locations nationwide.
ScentLok has upgraded its Wind Brace Pro Jacket and Pant with a fully waterproof, breathable DryLok membrane and taped seams while maintaining the platform's lightweight warmth and scent-control technology. The new gear features Carbon Alloy and Silver Alloy technologies, 80g Thinsulate insulation, and is available in Realtree XT-3 pattern at $239.99 each.
Beretta USA expands its Suprema Waterfowl Collection with Mossy Oak Original Bottomland camouflage, featuring an integrated layering system including wader jackets, bibs, insulator jackets and vests, and merino base layers designed for demanding waterfowl hunting conditions.
ScentLok has launched its new Realtree XT-3 collection, combining the brand's scent-control technologies with Realtree's latest camouflage pattern. The versatile lineup spans flagship systems including Savanna Fuse, Ridge, and BE:1 collections, available at Academy, Sportsman's Warehouse, and Scentlok.com.
DSG Outerwear, founded by Wendy Gavinski, has launched the Ridge & Vale collection featuring women's apparel with faded Realtree Original and Advantage Classic camo patterns. The collection includes vintage-inspired pieces like hoodies, overalls, sweatpants, tees, and muscle tanks designed to blend outdoor heritage with everyday style and comfort.
TUO expanded its popular Clime Pant with Short, Regular, and Tall sizing options to improve fit for more hunters. The pant features 4-way stretch fabric, Polygiene StayFresh and OdorCrunch odor defense, Super DWR water treatment, and a new Storm color option alongside existing Deadfall, Brome, and Verse camouflage patterns.
Whitewater Fishing and Fish Monkey collaborated to create the Stealth Dry-Tec Glove, a cold-weather fishing glove featuring HIPORA waterproof membrane, 40g Thinsulate insulation, and touchscreen-compatible fingers. The glove balances warmth, dexterity, and protection for autumn and winter anglers.
TUO's Solent Jacket and Pant are now shipping to dealers and available for online purchase. The three-layer polyester softshell features TUO's AeroGuard™ Windproof Membrane, quiet fabric, and innovative design elements like a removable hood and articulated construction for optimal hunting performance.
Fish Monkey's new Hydro-Block waterproof glove and sock collection received enthusiastic response at ICAST 2026 from retailers, guides, and professional captains. The three-layer construction combines advanced knitting technology with a waterproof, breathable membrane, offering exceptional flexibility and warmth for cold-weather fishing applications.
TUO's Folcrum Hoodie is now live and shipping to hunters. The 249g grid-fleece hoodie features a built-in facemask, Polygiene StayFresh™ and OdorCrunch™ odor management, and flatlock seams, available in Deadfall and Ryse Camo patterns at $179.99.
Blocker Outdoors has released its Shield Silentec Jacket and Pant in the new Realtree AB1 pattern. The gear features S3® silver antimicrobial technology, 100% smooth polyester micro-fleece for silent movement, and hexagonal fleece liners for warmth without weight, priced at $119.99 each.
TUO has launched the Vista Pant, a lightweight technical hunting pant featuring an 85% nylon/15% polyester blend with two-way mechanical stretch. The pant incorporates Polygiene StayFresh™ and OdorCrunch™ odor-control technologies, articulated knees, inner thigh gussets, and eight pockets for enhanced functionality and comfort in the field.