Mossy Oak announced a collaboration with Ray on a women's lifestyle collection featuring the Original Bottomland camouflage pattern. Founded by sisters Emma Ray McKee and Betsy Ray, the Turkey Masters collection offers apparel ranging from $38 to $135 and is available exclusively on Ray's website.
TUO announces the Folcrum Hoodie, available summer 2026, featuring a 249g grid-fleece lining with Polygiene StayFresh™ and OdorCrunch™ odor-control technologies. The versatile hoodie includes an ergonomic 3-piece hood with built-in facemask, multiple pockets, and functions as both a standalone layer and midlayer for outdoor and everyday wear.
TrueTimber launches its Spring 2026 Officially Licensed Honda apparel collection featuring shirts, outerwear, headwear and accessories from Honda, Honda HRC Progressive and Honda Gold Wing. The collection blends TrueTimber's camouflage patterns with lifestyle designs, available through the TrueTimber online store and select dealers nationwide.
TUO introduces the Ballistic Storm Jacket and Pant, field-proven hunting apparel featuring H-TUO™ waterproof technology, AquaGuard® zippers, and Polygiene StayFresh™ odor control. Designed for backcountry hunters and professional guides, both pieces retail for $299.99 in Verse camo.
Vortex® announces new Spring/Summer 2026 apparel including caps, tees, and accessories designed for hunters and shooters. The lineup features options for younger hunters, Banshee Sunglasses in charcoal camo, and insulated tumblers in waterfowl camo.
Whitewater Fishing's Tamer Softshell Jacket and Bib feature high-density polyester stretch fabric with grid fleece lining, designed as the ideal "tweener" layer for spring and summer fishing conditions. Marketing Director Steve Allie highlights the premium material quality that distinguishes the Tamer from competitors, while integrated safety features and athletic mobility support extended on-water use.
VIKTOS released the Limited Edition Operatus Team Shoe called "Triple Canopy Creeper." Designed by U.S. veterans, the shoe features Vietnam-era aesthetics with modern performance technology including a 4mm heel-to-toe drop, hi-grip crystal rubber outsole, and HiRebound EVA insole for enhanced comfort and traction.
Badlands has launched the Air Series, a collection of ultralight hunting apparel designed for warm-weather hunts and high-activity pursuits. The lineup replaces previous Algus and Andaire collections and features lightweight, breathable gear including shirts, pants, hoodies, and accessories, all backed by Badlands' Unconditional Lifetime Warranty.
TUO introduces Vergence, a super-midweight hunting jacket featuring a 400g micro-tricot polyester exterior, lofted berber fleece interior, and innovative ergonomic hood with deployable facemask. The jacket balances warmth and mobility with ultra-quiet fabrics and DWR treatment, available in sizes SM–3XL in new Ryse Camouflage pattern at $249.99 starting Summer 2026.
Whitewater Fishing has launched the Horizon Lightweight Jogger, a technical fishing pant featuring 4-way stretch poly/spandex double-weave construction designed for active anglers. The jogger combines active-cooling fabric, zero-bunch engineering, and tactical storage with a 28.5" inseam, available in Charcoal and Steel Grey at $79.99.
ScentLok introduces the BE:1 Silentude Jacket, Bib, and Pant, featuring the quietest fabric the company has ever developed. The midseason gear combines noise-dampening technology with ScentLok's Carbon Alloy® scent control and Precip-X™ water resistance for enhanced hunting performance.
GreeneCo, an Alabama-based outdoor lifestyle brand founded by Lori Dorman and Mary Caitlyn Montgomery, unveiled its collaboration with Mossy Oak at the NWTF Convention, featuring the iconic Original Bottomland® and Greenleaf® camouflage patterns. The collection merges modern design with heritage camouflage patterns for both hunting and everyday wear.
TUO is highlighting the Clement Puffy Jacket, featuring body-mapped Paralite™ Zoned Insulation with 80g in the core and 60g in sleeves for thermal efficiency without bulk. The technical jacket includes a wind-resistant 20D nylon shell, adjustable hood, and converts into a compact stuff sack for packability.
Whitewater Fishing has engineered its entire technical fishing pant collection around a high-recovery, 4-way stretch architecture, including the Prevail Pant, Everyday Pant, Luswea Jogger, and Horizon Lightweight Jogger. This universal standard eliminates restrictive bulk while providing unrestricted mobility across specialized fabric weights designed for every water application.
TUO has launched a specialized turkey hunting collection for the 2026 spring season featuring the Verse™ pattern and products including the Kinetic Merino Hoodie System, Vision Hybrid Jacket, Aptitude Windproof Series, and Clime Pant designed for early-season mobility and concealment in low-cover environments.
TUO has launched the Kinetic Merino 200 ÂĽ Zip Hoodie, featuring a 95% merino wool and 5% spandex blend with flatlock seams, a three-piece hood, and built-in facemask. According to TUO Marketing Director Steve Allie, the unique quarter-zip design with integrated hood and facemask provides versatile layering and temperature regulation for outdoor use.
NFQ Apparel and Realtree have partnered to launch a line of performance-driven athletic wear featuring Realtree APX camouflage. The collection includes training shorts, sprint shorts, running shorts, and women's options designed for gym workouts, tactical fitness, and outdoor activities.
Whitewater Fishing introduces the Horizon Lightweight Jogger, a technical evolution of the best-selling Luswea Jogger designed for warmer weather. Featuring active-cooling poly/spandex double-weave fabric, zero-bunch engineering, and tactical storage, the jogger is engineered for high-output anglers and transitions seamlessly from boat deck to dock at $79.99.
ScentLok introduces the new Ridge Bib, featuring Carbon Alloy® and Silver Alloy™ technologies for odor control and bacteria inhibition. The bib combines stretchy micro-tricot polyester with berber fleece lining, articulated knees, gusseted crotch, and eight pockets for maximum comfort and storage, available summer 2026 at $219.99.
Whitewater Fishing launches the Everyday Pant, a versatile performance pant designed for anglers. Featuring UPF 50+ sun protection, quick-dry nylon-spandex blend, stain-release treatment, and articulated knees for unrestricted movement, the pant is available in three colorways with waist sizes 30-44 at $69.99 MSRP.