The Outdoor Wire

Industry Update

RetailBI, powered by Gearfire, released its Q2 2026 Shooting Sports Retail Sales and Inventory Report showing firearm unit sales declined modestly while retail revenue increased as consumers shifted toward higher-priced products. The report reveals suppressors delivered the strongest growth, premium products outperformed entry-level offerings, and dealers reduced inventory across firearms, ammunition, optics, and suppressor markets.

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NSSF praises the Trump administration's new rules transferring firearm suppressor export licensing from the State Department to the Commerce Department. Lawrence G. Keane, NSSF Senior Vice President & General Counsel, stated the reforms will enable American suppressor manufacturers to compete more effectively in overseas markets without burdensome regulatory requirements.

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GrabAGun Digital Holdings Inc. announced a strategic collaboration with Backwoods Suppressors, marking the third manufacturer to join its PEW Logistics direct-to-consumer platform. The expansion into suppressors comes as the U.S. suppressor market experienced 265 percent growth between 2020 and 2024, with over 845,000 applications submitted in the first five months of 2026 following the elimination of the federal transfer tax.

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MidwayUSA promoted Sam Price to Marketing Manager after 12 years with the company. Price will lead digital marketing analysts overseeing customer relationship, advertising, public relations, social media, and SEO processes. VP Marketing Ryan Cokerham praised Price's dedication and industry expertise.

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The NSSF invites legal professionals to its second annual Legal Symposium on October 6–7 in Washington, D.C. The event features panels on Supreme Court decisions, FFL hiring practices, state firearm responsibility laws, product liability prevention, ATF regulatory reforms, and IP portfolio management, with an evening reception and full day of presentations.

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The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) raised $18,000 for Project ChildSafe through an auction at its annual board meetings, celebrating its 100th anniversary. Project ChildSafe, the nation's most comprehensive firearm safety program, has distributed over 42 million free safety kits since its 1999 launch.

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CMC Triggers and San Tan Tactical have renewed their partnership with Jones's Company, a manufacturers' representative agency serving the shooting sports industry. Jones's Company will represent both brands across its national dealer and distributor network, providing enhanced support for CMC Triggers' firearm components and San Tan Tactical's precision-engineered rifles and accessories.

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KDG announced the official completion of its brand transition, strengthening its marketplace presence while maintaining all products, warranties, and engineering standards. The Connecticut-based company, founded in 2014, continues focusing on innovative firearm accessories including Kinectβ„’ quick-detach systems, SideLokβ„’ optic mounts, and platform-specific upgrades for FN SCAR and Grand Power Stribog platforms.

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Solo Star North America launched as a Growth Agency for outdoor brands, introducing the S2 Intelligence Platform, a unified data model designed to integrate retail, DTC, and digital advertising channels. CEO Todd Fuller and Director of AI & Analytics Julian Tisdale highlight how the platform helps brands overcome data silos and achieve profitable growth.

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