Protect Liberty PAC, founded by NSSF, launched a patriotic t-shirt collection featuring hand-drawn designs including George Washington AR series, Patrick Henry, and James Madison quotes to celebrate America's 250th birthday. All proceeds support voter education efforts in key battleground states ahead of the November 2026 election.
Target Sports USA announced Nathan Godin's appointment as IT Manager. Godin brings expertise in systems administration, NetSuite customization, and workflow automation from his previous role at Oma's Pride, where he managed Shopify and Google Suite integrations.
Daniel Defense launched the "Sic Semper Tyrannis" campaign on March 18, 2026, to support the Virginia Citizens Defense League's legal efforts defending Second Amendment rights in Virginia. Proceeds from AR15, AR10, and PCC sales, plus limited edition merchandise, will fund VCDL's ongoing constitutional litigation.
Celerant Technology and MSR Distribution announced a new integration allowing FFL dealers to import MSR's product catalog directly into their Celerant Point of Sale system and automate purchase orders, streamlining inventory management and expanding product selection without manual effort.
Dead Air Silencers announced the hiring of Jack Cannon as Key Accounts Manager. Cannon brings 15 years of experience from Davidson's Inc., where he held roles including Customer Relationship Manager and National Accounts Manager, witnessing Dead Air's growth to become Davidson's largest suppressor brand.
Sarsilmaz, a leading firearms manufacturer, has partnered with Proactive Sales to strengthen market outreach and customer engagement. The collaboration will promote Sarsilmaz's product lines, including the SAR9 and 7/24 series, beginning in Q1.
The United States Practical Shooting Association (USPSA) and Steel Challenge Shooting Association (SCSA) have become official partners of NSSF's First Shots program, an introductory target-shooting initiative. The partnership will offer First Shots Intro to Steel Challenge experiences at participating clubs, providing safe entry into competition shooting for new participants.
NSSF praised the U.S. House's bipartisan approval of H.R. 556, the Protecting Access for Hunters and Anglers Act, introduced by Rep. Rob Wittman. The legislation protects wildlife conservation funding by requiring scientific evidence before prohibiting traditional lead ammunition and fishing tackle use on public lands.
NSSF highlights its Partner with a Payer program, featuring Henry Repeating Arms, demonstrating how federal excise taxes from firearm and ammunition manufacturers fund conservation efforts. Since 1937, the Pittman-Robertson Act has generated over $18.5 billion for habitat restoration, hunter education, and public shooting ranges across all 50 states.
Range USA, the nation's largest indoor gun range and firearm retailer, highlights its Cash for Guns online used gun evaluator service launched in October 2025. The program has generated over $1.25 million in quotes, allowing firearm owners to receive professional appraisals and choose between in-store credit or cash payment.
M360-Pro offers broader programmatic advertising through real-time bidding on non-Google platforms, contrasting with Google's ecosystem-restricted approach. M360-Pro provides wider global reach, advanced targeting, diverse ad formats including connected TV, and serves restricted categories, while requiring larger budgets but delivering higher ROI potential.
High Speed Gear has been awarded a United States Army contract to produce specialized drone pouches for unmanned aerial system operations. The modular drone case systems were developed through the XVIII Airborne Corps' Dragon's Lair innovation pipeline with support from the Airborne Innovation Lab.
Christensen Arms appointed John Fink as Director of Product Development. Fink brings nearly three decades of firearms and optics experience from previous roles at Trijicon and Remington Arms, where he led product development for magnified optics and rifle platforms.
NSSF and Project ChildSafe launched "Project ChildSafe Tuscaloosa" in collaboration with the Tuscaloosa Police Department, Tuscaloosa Sheriff's Office, and local organizations including the American Foundation for Suicide Prevention and National African American Gun Association. The initiative distributes free cable gun locks and educational resources to promote responsible firearm ownership and secure storage practices.
NSSF emphasizes that while gun owners can customize firearms with legal accessories, certain modifications are dangerous and illegal. Converting semiautomatic firearms to automatic using machinegun conversion devices violates the National Firearms Act and carries up to 10 years imprisonment and $250,000 in fines.
C&H Precision announced the hiring of Bryce Laemmlen as director of business development. Laemmlen brings over a decade of tactical and optics industry experience, including his previous role as Military and Law Enforcement Account Manager for Vortex Optics, and will lead strategic growth initiatives across military, law enforcement, and commercial markets.
Henry Repeating Arms is donating 50 limited-edition "Joel's Wildfire" Golden Boy Silver rifles through its Guns For Great Causes program to support wildland firefighter Joel Eisiminger's battle against acute myeloid leukemia. The rifle series is expected to raise over $40,000, with all proceeds going directly to Eisiminger's medical expenses and ongoing care.
Benelli USA pledged a $30,000 contribution to NSSF's Protect Liberty PAC to support candidates dedicated to protecting Second Amendment rights ahead of the November 2026 election. CEO Tom DeBolt encouraged other industry members and gun owners to support the super PAC's mission to elect pro-freedom candidates.
FirstSpear launched its Vanguard Program, a strategic initiative to formalize feedback between engineering and operational field teams. The company named former Marine Raider and water survival expert Prime Hall as its lead maritime Vanguard to validate equipment like the AAC Frog Kit and Adaptive Cummerbund in non-permissive environments.
Azimuth Technology promotes Roman Hallock to Director of Operations effective March 9th, 2026. With over eight years at the Naples, Florida-based precision manufacturer, Hallock will drive operations strategy and company growth across the defense, aerospace, and military sectors.