Source Outdoor Group has been appointed Agency of Record for Flying Cross, the premium uniform apparel manufacturer for military and public safety professionals. The partnership will focus on strategic public relations, media outreach, and product launch communications to elevate Flying Cross's brand awareness and industry leadership.
Insight Media Stream's programmatic advertising campaign for a national food plot tree nursery achieved 5.16 million impressions and 122% year-over-year sales growth, delivering a 2.05% click-through rate and $0.40 cost-per-click through precision targeting of outdoor enthusiasts.
Source Outdoor Group has been appointed Agency of Record for Vertx, the premium tactical apparel and gear brand. The partnership will handle strategic public relations, media outreach, and product launch communications for Vertx across law enforcement, tactical, and consumer markets.
Lodestar Technology announced USA Carry's appointment to its Independent Advisory Board, with founder Luke McCoy serving as Field-Testing Advisor. McCoy will provide independent product evaluation and real-world feedback throughout Lodestar's firearm technology development process.
Range USA, the nation's largest indoor gun range and firearm retailer, announces its grand opening in Monroeville, Pennsylvania on August 28-30, 2026. The 12,000-square-foot facility features 14 shooting lanes, retail space, and certified firearms instruction, marking the company's 51st location nationwide.
Southwick Associates released its third-quarter 2026 Hunting & Shooting Market Pulse, a quarterly subscription newsletter providing market intelligence to industry leaders. The report highlights economic pressures affecting hunters and shooters, NICS trends, and retail shifts, with NSSF members receiving a 15% discount on subscriptions.
Gearfire has launched Gearfire Point of Sale (GPOS), a cloud-based system designed for independent firearms, archery, and outdoor sports retailers. GPOS offers same-day setup, built-in compliance, serialized inventory management, FastBound integration, and real-time inventory synchronization with Gearfire eCommerce, starting at $149 per month.
A federal court injunction in Silencer Shop Foundation v. ATF took effect August 13, 2026, barring the ATF from enforcing NFA registration requirements for suppressors against B&T USA customers. The ruling eliminates Form 4 requirements for covered purchases while maintaining state law, background checks, and dealer requirements.
GrabAGun Digital Holdings Inc. announced that Co-Founder and CFO Justin Hilty will retire effective August 14, 2026, after 15 years leading finance. Jonathan Terry, a veteran public company finance executive with 25+ years of experience including roles at YETI and RetailMeNot, has been appointed as the new Chief Financial Officer.
CCW Safe announced Steve Blackford as Vice President of Marketing and Ecommerce. Blackford brings 13 years of experience from LifeLock, where he helped build identity theft protection into a household name. He will lead brand strategy, demand generation, and member acquisition for the self-defense legal services company.
CCW Safe, founded by retired Oklahoma City police officers Mike Darter and Stan Campbell and attorney Kyle Sweet, marks its 15th anniversary as a national leader in self-defense legal protection. The company recently acquired the Armed Citizens' Legal Defense Network and launched the Certified Partner Program at SHOT Show 2025, expanding coverage to 47 states with partnerships including the California Rifle & Pistol Association.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) is urging industry professionals to register for the 2026 SAAMI Ballistics Conference scheduled for September 15-17 in Baltimore. Critical registration deadlines include August 24 for international attendees, August 25 for hotel reservations, and August 28 for online registration.
NSSF and Project ChildSafe partnered with Little Rock Police Department, Little Rock Fire Department, and Pulaski County Sheriff's Office to launch Project ChildSafe Little Rock, distributing 1,000 free gun locks to promote secure firearm storage and prevent accidents, thefts, and suicide.
Guns.com announced a new proprietary intelligent technology platform in alpha testing designed to revolutionize firearm ecommerce. The platform's first solution helps local gun shops and pawnbrokers efficiently identify, value, and sell used firearms with automated listing creation. Co-CEO Greg Minkler emphasized the dealer-first approach will be available free to Guns.com's Dealer Network.
We Buy Guns released its July 2026 Secondary Firearms Market Report showing record activity with 2,017 firearm offers and 747 completed purchases. Smith & Wesson led manufacturer activity, while the SIG Sauer P320 was the most frequently submitted model, with Texas and Indiana leading regional participation.
REDARC Electronics appointed Hilton Riggins as OEM and Commercial Sales Leader for North America, bringing 15+ years of RV industry experience. Riggins, who previously held roles at Redwood RV, Tiffin Motorhomes, and Heartland RV, will report to REDARC North America President Peter Favilla and strengthen partnerships with RV manufacturers.
European American Armory (EAA) emphasizes its commitment to dealer and distributor partnerships while introducing the Girsan Witness2311 XXX Series, a revolutionary double-stack 1911 platform for concealed carry. EAA is actively recruiting dealer and distribution partners at upcoming industry shows.
The NSSF-adjusted NICS figure for July 2026 reached 1,061,883, an 8.5 percent increase from July 2025's 978,731. NFA checks surged 108.8 percent to 130,013, with Texas, Florida, and Virginia leading in NFA activity. Texas topped adjusted NICS checks among all states.
Land and Wildlife Legacy Properties, a Northwest recreational and agricultural land brokerage, announced expansion into multiple states across the country. The company, which partnered with Cabela's Trophy Properties and built a strong Pacific Northwest reputation, will establish new offices and partner with select agents and brokerages that share its values and commitment to client service.
Traditions Performance Firearms appointed Jason Evans as Vice President of Sales. Evans brings extensive leadership experience from executive positions at Benelli, Weatherby, and Blaser, and will oversee all sales operations and manage the company's nationwide network of independent sales representatives.