Vortex Optics launched the Talon HD 10K Ballistic Laser Rangefinding Binoculars, featuring 10,000-yard capability, HD optical systems, and integrated GeoBallistics solver technology. The binoculars connect via Vortex Relay network for seamless data sharing across long-range shooting devices, with pricing starting at $2,299.99.
Burris Optics introduces its Rapid Engagement Design (R.E.D.), a brand-wide identifier featuring aggressive knurling, illuminated and non-illuminated reticles, and durable single-piece aluminum construction for hunting, competition, and tactical applications.
Viridian Weapon Technologies has launched the MDS25 and MDS35 Modern Dot Sight optics, featuring expansive square lenses, top-mounted internals, and green-dot technology designed for rapid acquisition and enhanced field awareness. Both models offer 3 MOA dots, unlimited eye relief, and duty-ready durability with 30,000-hour battery life.
Riton Optics introduced the 5 Primal 15x56 ED Binocular, expanding its 5 Primal ED lineup with higher magnification for long-range observation. Marketing Director Trent Marsh stated the 15-power binocular fills a gap for western hunters seeking distance glassing capability while maintaining portability at 2.51 lbs, with an MSRP of $829.99.
Primary Arms Optics unveiled two new products for SHOT Show 2026: the PLx Compact 1.5-12x36 FFP RDB Rifle Scope featuring premium Japanese glass and Red Dot Bright® reticle technology, and the updated Top Cap Reflex Mount (TCRM V2). Both products are expected to arrive in the first half of 2026.
Hawke® Optics introduces the Vantage IR 1-4x20 Turkey Dot Scope in Mossy Oak® Bottomland, featuring an illuminated turkey-specific reticle for fast target acquisition and precise shot placement. The scope offers 1-4x magnification, four inches of eye relief, and multi-stage red and green illumination designed specifically for turkey hunting.
Holosun introduces the EPS-CORE, a new enclosed pistol optic for 2026 designed for duty and defensive firearms. Featuring a 3 MOA dot in a fully enclosed 7075-T6 aluminum chassis, the optic protects against environmental debris while maintaining reticle clarity in variable lighting conditions with Shake Awake technology.
EOTECH introduces the EXPS3 HD, an all-aluminum holographic weapon sight featuring a rotary dial with 7 daylight and 4 night-vision brightness settings, Shake-Awake technology, and enhanced field-of-view. The Heavy-Duty model weighs 11.2 oz and is priced at $999.
Holosun introduces the HM3X Micro, a compact 3× magnifier designed as an optical companion to red dot sights. The system features a 7° field of view, 67mm eye relief, integrated QD flip mount, and durable aluminum construction for stable performance during rifle movement and rapid magnification switching.
EOTECH unveiled the EFLX-CE, a closed emitter mini reflex sight featuring a durable 7075 aluminum housing, eight daytime brightness settings, and selectable reticle options. Compatible with Leupold Delta Point Pro and Shield RMS-c footprints, the sight offers 25,000 hours of battery life and is assembled in the USA with an MSRP of $479.
C&H Precision announced the launch of the ERD, a next-generation enclosed-emitter red-dot optic for rifles, pistol-caliber carbines, and personal defense weapons. The optic features a 30mm objective lens, reinforced 6061-T6 aluminum construction, side-loading battery compartment, and up to 50,000 hours of battery life with a lifetime guarantee.
Hawke Optics launches the Vantage HD 34 FFP riflescope series, featuring first-focal-plane performance and professional-grade turrets in 3–15x44 and 5–25x56 configurations. The scopes deliver premium optical quality with Mil Pro II or MOA Pro II reticles at an accessible price point for precision shooters and competitors.
Riton Optics introduces the 3 Tactix MPRD XL, a pistol red dot with an 18% larger window than the standard MPRD while maintaining RMS/c footprint compatibility. The sight features green illumination, three reticle options, and 10 brightness levels, priced at $329.99.
C&H Precision announced the launch of the STRYKR, a mission-ready enclosed-emitter red-dot optic designed for duty, defensive, and competition use. The optic features a standard 1913 Picatinny mounting interface, 50,000-hour battery life, and is backed by C&H Precision's lifetime guarantee.
Burris introduced the second-generation Veracity riflescope series for 2026, featuring enhanced optical performance with fully multi-coated lenses and premium ED glass. Available in three magnification ranges with five reticle options, the new scopes include the innovative Knob Synergy System for customizable turret configurations and the new R.E.D. Industrial Design with improved ergonomics.
Garmin introduced the Xero L60i, a GNSS-enabled laser rangefinder combining premium optics with augmented reality, digital mapping, and advanced navigation features. The device ranges targets to 3,600 meters and includes Applied Ballistics Ultralight solver integration, available now for $2,499.99.
Holosun introduces the 407C-X3 and 507C-X3 pistol optics for 2026, featuring modernized housing, enhanced light-sensing behavior, and improved photodiode placement. The 507C-X3 offers a Multi-Reticle System with multiple aiming options, while the 407C-X3 provides a simple 2 MOA dot. Both models feature 7075-T6 aluminum construction, RMR-style footprint compatibility, and up to 50,000 hours of battery runtime.
Holosun introduces the 407COMP, a competition-focused red dot sight featuring a 6 MOA dot and 1.1 × 0.87-inch window designed for rapid-fire performance. Built with 7075-T6 aluminum housing, Shake Awake™ technology, and up to 50,000 hours of battery runtime, the optic prioritizes consistency and clarity for competitive shooters.
Holosun introduces three new rifle optics for 2026: the AEMS MACRO with wide field of view, AEMS MICRO for compact builds, and AEMS MICRO SAR with structured alignment reticle. All share 7075-T6 aluminum housing, Shake Awake technology, and CR2032 battery compatibility.
Meprolight announces green reticle options for its MPO F and MPO S micro pistol optics, debuting at SHOT Show. The new green reticles offer faster target acquisition and appear sharper than red, benefiting shooters with astigmatism. Both models feature automatic brightness control, IPX7 waterproof rating, and 20,000+ operational hours per battery.