Vortex® unveiled the AMG 1-10x24 FFP riflescope, developed to meet elite military standards from British SAS, Royal Marines, and U.S. SOCOM units. The compact optic features class-leading HD optics, toolless turrets, and dual zero capability, designed for short-barreled carbines with rail space for attachments.
Hawke Optics unveils the new 2026 Vantage HD Binoculars, combining high-definition optical quality with exceptional value. Available in six configurations ranging from ultra-compact 8x26mm to full-size 8x42mm models, each features phase-corrected BAK-4 prisms, fully multi-coated optics, and Hawke's Lifetime Warranty.
Trijicon unveiled the AccuPoint 1-8x24 riflescope, engineered for dangerous-game hunters with a Hunter Holds MOA reticle enabling confident shot placement from close encounters to extended ranges. The scope features battery-free tritium and fiber-optic illumination, premium optical clarity, and military-grade durability tested from -20°F to 140°F.
Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.
Sightron announced the SV 8x42 ED Binoculars designed for hunters, shooters, and observation enthusiasts. The binoculars feature a wide 70° apparent field of view, ED objective lenses for sharp images, fully multi-layer coated lenses, and waterproof construction with a Lifetime Performance Guarantee.
Hawke Optics announces new 2026 products including Vantage Turkey Scopes in Mossy Oak Bottomland, Vantage HD 34 FFP tactical scopes, refined Vantage HD 30 scopes, Vantage HD binoculars, Frontier ED X compact binoculars, and Carbon Fiber Pro Bipods featuring advanced optics technology and precision engineering.
German Precision Optics (GPO USA) launched the PASSION™ HDi riflescope line, featuring HD glass, fiber-optic micro-dot illumination, and third-turret parallax adjustment at price points from $349.99 to $449.99. CEO Mike Jensen emphasized the scope delivers premium optical performance while eliminating unnecessary complexity for hunters and shooters.
C&H Precision (CHPWS) announced that it is expanding its product lineup to include green-reticle variants across several of its most popular optics. The new green-reticle options are now available for the COMP, COMP Max, EDC, and DUTY XL models, as well as all Direct Mount Optics.
The Thrive HD Reflex Green Dot Multi-Reticle – FDE is designed for shooters who demand instant acquisition, dependable clarity, and rugged performance, this optic brings uncompromising capability to pistols, PCCs, and compact rifles.
ZeroTech Optics announces the release of its newest additions to the acclaimed Vengeance series — the Vengeance 6-24x50 SFP Riflescope with R3 Reticle and the Vengeance 6-24x50 SFP Riflescope with R3 Illuminated Reticle (IR).
Steiner Optics announced the Steiner has been officially recognized as the top-performing red dot rifle optic in a recent Texas Department of Public Safety (DPS) evaluation.
SIGHTRON announces the long awaited S6 10-60x56 ED Field Target riflescope is now shipping. The S6 field target scope is premium choice for airgun, small caliber field target and benchrest shooters.
ZeroTech announced two new reticles for its popular Vengeance 4–16x40 SFP riflescope family: the clean, intuitive PHR 4 and the low-light-ready PHR 4 Illuminated. Both options deliver fast acquisition with refined holdovers on a lightweight 1-inch platform.
ZeroTech Optics announces the newest evolution of its proven Vengeance 3-12x40 SFP riflescope platform, introducing expanded reticle options designed to give hunters and shooters faster target acquisition, more intuitive holds, and confident performance from first light to last.
Viridian Weapon Technologies announces the launch of the VENTA Green Dot. With its crisp 2 MOA green dot, fully multi-coated 1x22mm lens, and sealed IPX7 waterproof housing, the VENTA provides rapid target acquisition and consistent clarity in any environment.
GRITR’s new line of precision-engineered optic plates allows mounting popular red dot sights on Walther PDP, Springfield Armory Hellcat, Smith & Wesson Shield, Slimline Glock, and Glock MOS pistols. Installation is quick and requires no slide modifications.
ZeroTech Optics announced the release of its all-new Vengeance 1-8x24 LPVO riflescopes, available now in classic black and the much-anticipated Flat Dark Earth (FDE) finish. Designed to deliver the speed of a red dot and the precision of a variable optic, the new 1-8x24 models give shooters true 1x performance for close-quarters encounters and up to 8x magnification for precision shots at distance.
SWAROVSKI OPTIK is setting a new milestone in the world of premium compact spotting scopes with the AT/ST Balance, combining the outstanding optical performance of SWAROVSKI OPTIK with state-of-the-art image stabilization technology in one device.
German Precision Optics (GPO) announces the launch of the TACTICAL MONO 10x42 ED, a revolutionary compact monocular designed and engineered for rapid, reliable visual assessments in the most demanding environments.
The new Sport line of riflescope rings from Vortex® ensure hunters now have an option that will exceed their expectations. Compatible with Picatinny and Weaver®-style rails, Sport Riflescope Rings come in a variety of tube sizes and heights to perfectly match your setup.