ZeroTech Optics introduces two new reticle options for its Thrive 3-9x40 riflescope platform: the G4 for fast target acquisition and the PHR4 for precise shot placement. Both models maintain the rugged construction and optical performance expected from the Thrive family and are available through authorized dealers and online.
ZeroTech launches the Thrive HD 1-8x24 LPVO RAR Illuminated riflescope, engineered for rapid target acquisition at 1x magnification and precision at extended distances. The optic features a 30mm maintube, 7075-T6 aircraft-grade aluminum construction, and RAR illuminated reticle optimized for tactical, competition, and hunting applications.
Vortex Optics launched the Triumph™ 2 MOA Red Dot in Barneveld, Wisconsin, designed for new and recreational shooters seeking reliable performance across multiple platforms. The optic features 9 daylight and 2 night-vision illumination settings, motion activation with 10-minute auto-shutoff, and multi-height mount options at $99.99 MAP.
Warne announces the MaxLite MSR Scope Mount, a lightweight aluminum optic mounting solution designed for modern sporting rifles. Available in 1-inch and 30mm tube sizes at $109.99 MSRP, the mount offers precision construction and proper MSR height for shooters using LPVOs and other modern optics.
American Technologies Network Corp. (ATN) announced the ThOR® 6 Mini compact thermal riflescope is now shipping to dealers nationwide. The 6th generation thermal optics feature SharpIR™ AI-enhanced imaging, lightweight magnesium construction, and advanced features like Wi-Fi connectivity, with pricing starting at $895.00.
Vortex Optics launched the Talon HD 10K Ballistic Laser Rangefinding Binoculars, featuring 10,000-yard capability, HD optical systems, and integrated GeoBallistics solver technology. The binoculars connect via Vortex Relay network for seamless data sharing across long-range shooting devices, with pricing starting at $2,299.99.
Burris Optics introduces its Rapid Engagement Design (R.E.D.), a brand-wide identifier featuring aggressive knurling, illuminated and non-illuminated reticles, and durable single-piece aluminum construction for hunting, competition, and tactical applications.
Viridian Weapon Technologies has launched the MDS25 and MDS35 Modern Dot Sight optics, featuring expansive square lenses, top-mounted internals, and green-dot technology designed for rapid acquisition and enhanced field awareness. Both models offer 3 MOA dots, unlimited eye relief, and duty-ready durability with 30,000-hour battery life.
Riton Optics introduced the 5 Primal 15x56 ED Binocular, expanding its 5 Primal ED lineup with higher magnification for long-range observation. Marketing Director Trent Marsh stated the 15-power binocular fills a gap for western hunters seeking distance glassing capability while maintaining portability at 2.51 lbs, with an MSRP of $829.99.
Primary Arms Optics unveiled two new products for SHOT Show 2026: the PLx Compact 1.5-12x36 FFP RDB Rifle Scope featuring premium Japanese glass and Red Dot Bright® reticle technology, and the updated Top Cap Reflex Mount (TCRM V2). Both products are expected to arrive in the first half of 2026.
Hawke® Optics introduces the Vantage IR 1-4x20 Turkey Dot Scope in Mossy Oak® Bottomland, featuring an illuminated turkey-specific reticle for fast target acquisition and precise shot placement. The scope offers 1-4x magnification, four inches of eye relief, and multi-stage red and green illumination designed specifically for turkey hunting.
Holosun introduces the EPS-CORE, a new enclosed pistol optic for 2026 designed for duty and defensive firearms. Featuring a 3 MOA dot in a fully enclosed 7075-T6 aluminum chassis, the optic protects against environmental debris while maintaining reticle clarity in variable lighting conditions with Shake Awake technology.
EOTECH introduces the EXPS3 HD, an all-aluminum holographic weapon sight featuring a rotary dial with 7 daylight and 4 night-vision brightness settings, Shake-Awake technology, and enhanced field-of-view. The Heavy-Duty model weighs 11.2 oz and is priced at $999.
Holosun introduces the HM3X Micro, a compact 3× magnifier designed as an optical companion to red dot sights. The system features a 7° field of view, 67mm eye relief, integrated QD flip mount, and durable aluminum construction for stable performance during rifle movement and rapid magnification switching.
EOTECH unveiled the EFLX-CE, a closed emitter mini reflex sight featuring a durable 7075 aluminum housing, eight daytime brightness settings, and selectable reticle options. Compatible with Leupold Delta Point Pro and Shield RMS-c footprints, the sight offers 25,000 hours of battery life and is assembled in the USA with an MSRP of $479.
C&H Precision announced the launch of the ERD, a next-generation enclosed-emitter red-dot optic for rifles, pistol-caliber carbines, and personal defense weapons. The optic features a 30mm objective lens, reinforced 6061-T6 aluminum construction, side-loading battery compartment, and up to 50,000 hours of battery life with a lifetime guarantee.
Hawke Optics launches the Vantage HD 34 FFP riflescope series, featuring first-focal-plane performance and professional-grade turrets in 3–15x44 and 5–25x56 configurations. The scopes deliver premium optical quality with Mil Pro II or MOA Pro II reticles at an accessible price point for precision shooters and competitors.
Riton Optics introduces the 3 Tactix MPRD XL, a pistol red dot with an 18% larger window than the standard MPRD while maintaining RMS/c footprint compatibility. The sight features green illumination, three reticle options, and 10 brightness levels, priced at $329.99.
C&H Precision announced the launch of the STRYKR, a mission-ready enclosed-emitter red-dot optic designed for duty, defensive, and competition use. The optic features a standard 1913 Picatinny mounting interface, 50,000-hour battery life, and is backed by C&H Precision's lifetime guarantee.
Burris introduced the second-generation Veracity riflescope series for 2026, featuring enhanced optical performance with fully multi-coated lenses and premium ED glass. Available in three magnification ranges with five reticle options, the new scopes include the innovative Knob Synergy System for customizable turret configurations and the new R.E.D. Industrial Design with improved ergonomics.