Leupold & Stevens, Inc. launched the BX-3 Alpine HD binocular featuring the Elite Optical System for enhanced light transmission and clarity. Available in 10x42 and 12x50 configurations, the binocular offers a magnesium chassis, ergonomic design, and Guard-ion lens coating for durability in demanding conditions.
Primary Arms Optics has launched its PLx Compact 1.5-12x36 FFP RDB Rifle Scope, featuring Japanese ED glass, 1.5-12x magnification, and Red Dot Bright® reticle technology on a 30mm chassis. The scope offers two ACSS® reticle options and is priced at $1,999.99.
ATN Corp. announces the TICO 6 Thermal Clip-On, a next-generation thermal device that mounts in front of existing daytime riflescopes to provide thermal hunting capability in seconds. Designed for hog hunters, predator hunters, and night hunters, the TICO 6 preserves shooters' preferred optics and rifle setups while adding thermal detection for low-light and nighttime hunting.
Trijicon, Inc. announced a new 2.5 MOA Green Dot version of its popular SRO reflex sight, available in Black and Coyote Brown finishes. The green dot design offers enhanced visibility in daylight, reduced eye strain, and improved performance in various lighting conditions for competitive and target shooting applications.
Hawke Optics has launched the Vantage IR 3x32 Rimfire scope, designed for .17 HMR, .22LR, and .22 WMR cartridges. Featuring a one-inch monotube chassis, multi-coated lenses, and L4A Dot reticle with red/green illumination, the scope offers clarity and durability at an MSRP of $99 with included Weaver mounts.
Kinetic Development Group is preparing to expand its optic mount product lineup beyond its flagship SideLok series. The company has been collaborating with dealers and end users to develop a new complementary optic mount solution, with additional details expected later in 2026.
SIGHTRON announces the new "Snap Focus" S6 10-60x56 ED Mil Hash Field Target riflescopes featuring a redesigned parallax adjustment system with 270° precision rotation. Developed in collaboration with Garima Design & Customization, these premium scopes include a magnetic focus wheel and are optimized for airgun, small caliber field target, and benchrest shooters.
GRITR Sports & Outdoors announced a partnership with Konus, a globally recognized optics manufacturer founded in Verona, Italy in 1979. Selected Konus hunting and target shooting optics will be available through GRITR's online store and major marketplaces including Amazon.
Steiner Optics unveiled the eDiscovery 10x42 binoculars, featuring integrated 4K camera technology, 12MP image capture, and the Steiner Connect 2.0 app for Wi-Fi connectivity and live streaming capabilities in the field.
Vortex has launched the Veil 400 Thermal Monocular, designed for hunters seeking accessible thermal technology with straightforward operation. Featuring 400x300 resolution, multiple color palettes, and backed by Vortex's VIP Warranty, the monocular offers practical performance for predator and hog hunting at an MSRP of $2,299.99.
Primary Arms Optics has released the SLx 1x MicroPrismT, featuring an H1/T1-compatible mounting footprint compatible with popular aftermarket mounts. The new optic includes reticle options such as ACSS Cyclops, ACSS Gemini, and the new red-illuminated T-Dot, available now for $299.99.
Bushnell, a Revelyst Inc. brand, announced the launch of its new A-Series optics line featuring the A1, A3, and A5 binoculars plus A3 monocular. Designed for travelers and outdoor enthusiasts, the lineup includes EXO Barrier® lens protection, IPX7 waterproofing, and Bushnell's Lifetime Warranty, available April 7, 2026.
Trijicon, Inc. introduced the VCOG 1-8x28 riflescope in a new Cerakote FDE finish, featuring forged 7075-T6 aircraft-grade aluminum construction and premium glass. Available in MOA, MRAD, and SCO configurations with an LED reticle powered by AA lithium battery, the optic is fully waterproof and backed by Trijicon's Science of Brilliant testing methodology.
Kinetic Development Group remains committed to advancing optic mounting solutions, with its SideLok series serving as the flagship offering. The company is investing engineering resources into next-generation mounting concepts designed to expand compatibility and functionality for modern rifle setups.
Sightron announces the new "Snap Focus" S6 10-60x56 ED MOA Field Target riflescopes featuring a redesigned parallax adjustment system with 270Âş precision rotation. Developed in collaboration with Garima Design & Customization, these premium scopes include 15 Japanese optical-grade glass lenses and are optimized for airgun, small caliber field target, and benchrest shooters.
Steiner Optics introduces the MPS-C, a compact red dot sight designed for concealed carry and compact-frame pistols. Featuring an enclosed emitter, hard-anodized aluminum housing, and weighing just 1.13 ounces, the MPS-C offers 46,125 hours of battery life with shake-awake technology at an MSRP of $574.99.
ZeroTech introduces the THRIVE HD Digital 1x22 Red Dot, a compact red dot optic featuring digital brightness controls, auto on/off functionality, and Aimpoint® Micro compatibility. Built for fast target acquisition with a 2 MOA dot, shockproof and waterproof construction, and up to 50,000 hours of battery life.
Kinetic Development Group (KDG) introduces its Optic Hub system, a purpose-built mounting and stabilization platform designed for Precision Rifle Series (PRS) competitors. The modular solution addresses key PRS demands including spotting scope stability, optic protection, and streamlined workflow for faster target acquisition in high-pressure competition environments.
Kinetic Development Group announced a significant update to its SideLok optic mount line, shifting to a footprint-based product structure that expands compatibility across red dot optics from manufacturers including Aimpoint, Trijicon, Leupold, Holosun, SIG Sauer, and Steiner while maintaining core performance features.
ATN Corp announced the launch of the ATN ThOR 6 Elite thermal riflescope, featuring 6th Generation thermal technology, SharpIR© AI image enhancement, 640×512 resolution, Recoil Activated Video, built-in laser rangefinder, and up to 9 hours battery life. Available now through authorized dealers with MSRP ranging from $1,995 to $4,495.