Kryptek Outdoor Group, American Sniper, and TXC Holsters unveiled a limited-edition line of premium Kydex holsters featuring Kryptek's Typhon camouflage and American Sniper branding. The collaboration honors Chris Kyle's legacy and reflects the three companies' commitment to American craftsmanship and quality for everyday carry.
Millennium Outdoors introduces the RG2 Run 'N Gun Hang-On Combo, a 19-pound integrated system combining the M8 Hang-On Stand, M255 Vulcan Stick Ladder, and MQV8 M8 Stick Quiver designed for mobile hunters adapting to changing deer patterns and locations.
Custom & Collectable Firearms unveils The Ledger, a limited-edition Walther PDP Pro-E Compact pistol restricted to 300 units. The firearm features a desert camouflage Cerakote finish, Vortex Venom 3 MOA red-dot sight, and adjustable sights, combining modern performance with distinctive custom styling for collectors and enthusiasts.
FALCO Holsters announces two new Multi-Fit leather holster models: the AM03 Simple Leather IWB/OWB Holster priced at $49.95 and the DM04 Vertical Leather Shoulder Holster at $129.95. Both feature premium Italian leather and handcrafted construction while maintaining affordable pricing for broader customer accessibility.
Shell Shock Technologies announced the launch of NASÂł Primed Cases in .308/7.62x51mm and 5.56 NATO/.223 Remington calibers. The factory-primed nickel alloy cases are engineered to be up to 50 percent lighter than traditional brass while offering twice the tensile strength and greater corrosion resistance for precision, hunting, and duty-grade ammunition assembly.
GRITR Sports & Outdoors has partnered with Tricer, an outdoor brand specializing in lightweight hunting and backcountry equipment. Tricer's carbon fiber tripods, optics support systems, and hunting accessories are now available through GRITR's online store and Amazon.
Ol' Man Outdoors has released its 2026 ladder stand lineup featuring six models including the Comfort Lite 16', Final Shot 17', Deadeye 15', Big Daddy 22', Final Shot Extra-Wide 17', and two-person options. Each stand features patented Clamp Down Jaw and Truss systems for stability, comfort features like padded seats and armrests, and full-body harnesses.
MDT is expanding its CRBN rifle stock lineup with a Remington 700 Short Action Left Hand inlet, designed for left-handed precision hunters and field competition shooters. The lightweight carbon fiber stock features adjustable ergonomics and an integrated ARCA rail, available starting July 28, 2026.
Muddy® Outdoors announced the launch of its Cloak OZ3 and OZ5 ozone generator units, now shipping and available online and through select outdoor retailers. Both models feature multiple output modes and use Muddy's rechargeable battery system, with the OZ5 offering a remote control and Max Boost mode for peak performance.
Zanders, a national distributor based in Sparta, Illinois, has expanded its elk calling lineup by adding Riven Calls, an innovative manufacturer of high-performance elk calls influenced by world champion elk caller Beau Brooks. The partnership with Higdon Outdoors provides dealers with premium bugle tubes, diaphragm calls, and accessories designed for hunters of all experience levels.
Spartan Precision Equipment launched a new Phone Holder designed for use with Spartan Davros Heads and Ascent tripods, enabling hunters and shooters to document experiences hands-free. Priced at $55.00, the lightweight accessory accommodates smartphones from 59mm to 94.5mm wide and features universal optics integration with ARCA-Swiss mounting.
CIVIVI, a sub-brand of WE Knife Co., has launched CIVIVI Elite, a premium product line debuting July 27, 2026, with its flagship Brova knife. The line features elevated materials, high-performance blade steels, and refined craftsmanship while maintaining CIVIVI's accessible philosophy.
Smith & Wesson Brands, Inc. announced four Model 1854 lever-action rifle packages in .30-30 Winchester and .45-70 Government, each factory-equipped with a Vortex Crossfire HD 2-7x32 riflescope. The rifles feature stainless-steel or walnut-stock configurations with modern performance features and are ready for field use.
WE Knife Co. and CIVIVI unveil their 2026 Hunting Lineup launching July 27, 2026, featuring the award-winning WE Notchline, CIVIVI High Grass designed by Matt Gentry, and CIVIVI Carveth. The collection combines premium craftsmanship with field-tested ergonomics for outdoor professionals and EDC enthusiasts.
Moultrie introduced three heavy-duty metal feeders—350LB Sled, 300LB Broadcast, and 600LB Broadcast—exclusively at Bass Pro Shops. The feeders feature critter-proof steel construction and full Moultrie Connect compatibility with EDGE 3 and 4 Series cellular trail cameras through the Moultrie app.
Hardcore Waterfowl introduces Rugged Series Blue-Winged and Green-Winged Teal Decoys featuring FowlFlex™ one-piece construction and WhaleTail™ Keel technology. Both six-packs offer realistic paintwork, true-to-scale sizing, and natural movement designed to fool fast-flying teal at $69.99 MSRP.
Galco launches the SB36 Alligator Trim Holster Belt, a 1 1/2" wide double-thickness premium steerhide belt featuring seven adjustment holes and a removable solid brass buckle. Available in tan with midnight brown alligator trim or black with black alligator trim, it pairs with Galco's alligator trimmed Avenger holster.
The Phoenix Police Department, one of the largest U.S. law enforcement agencies with approximately 2,400 officers, has adopted ASP Sentry Chain Handcuffs as its standard-issue restraints. Officer Shane Merwin and the defensive tactics division evaluated the restraints, which were approved by Chief Matt Giordano. Armament Systems and Procedures worked with Precision Uniforms to support the implementation.
Beretta USA announced the launch of the A400 Solo semi-automatic shotgun, featuring the B-LINK Pro gas-operating system, Steelium barrel technology, and Kick-Off Plus recoil reduction. The shotgun cycles 36% faster and runs 46% cleaner while reducing felt recoil by up to 40%, with pricing starting at $1,549.
CNC Firearms announced a new distribution partnership with Bill Hicks & Co., Ltd., a respected firearms wholesale distributor. This collaboration expands dealer access to CNC Firearms' exclusive line of limited-edition, collector-focused firearms with premium finishes and custom engraving.