Real Avid introduces professional-grade optic mounting tools including the Master Grade® Scope Mounting & Bore Sighting Kit, Smart-Torq® Adjustable Limiter and X3™ Driver Kit, Level-Right® Pro, and Accu-Grip™ Picks & Brushes to help shooters achieve precise rifle setup and repeatable accuracy before heading to the range.
WOOX, an Italian-American maker of premium outdoor gear, announces the M-LOK Leather Cartridge Quiver, handcrafted in Naples from premium Tuscan leather. The quiver holds six cartridges and securely attaches to firearms with M-LOK slots, featuring soft suede lining and compatibility with common rifle calibers.
KDG is shipping its new BOM Series Optic Mounts in three weeks, featuring modular configurations for ACRO, Aimpoint COA, Micro T1/T2, and RMR footprints with dual heights of 1.57" and 1.93". The expandable ecosystem will include 30mm and 34mm ring configurations in Q1 2027, building on KDG's SideLok mounting system success.
Galco unveils the Combat Master 2.0, a modernized pancake holster for Glock 17 with or without carry optics. The professional-grade belt holster features hand-molded construction, premium steerhide, and accommodates most carry-style optics while maintaining compatibility with iron-sighted pistols.
Orchid announced its Firearm Digital Marketing service exclusively for retailers using Orchid eCommerce, addressing the advertising restrictions imposed by Google, Meta, and TikTok on firearms retailers. Led by Erik Sherman, the service focuses on search engine optimization, conversion rate optimization, email marketing, and marketplace listings, with monthly performance reporting against baseline metrics.
Bear Ops, the tactical division of Bear & Son Cutlery, launches the Load Out I, a USA-made assisted-opening EDC pocketknife featuring a 3.5-inch Sandvik 14C28N stainless steel blade and lightweight aluminum handles. Available in Black & Copper and Gray & Blue colorways with an MSRP of $109.99 to $114.99.
Savage Arms introduces the AXIS 2 PRO Bottomland rifle featuring Mossy Oak Original Bottomland camouflage finish and ergonomic stock with adjustable length of pull. Available in 15 popular hunting calibers with both right- and left-hand configurations at $689 MSRP, the rifle combines proven performance features with classic camouflage for hunters.
MDT is expanding its ACC Elite competition chassis lineup to accommodate the Ruger American short action, offering PRS and NRL competitors a factory action platform with the same features as custom builds. The system includes an 18-inch forend with RRS dovetail and ARCA compatibility, adjustable buttstock, and internal weight tuning, available September 25, 2026.
BlackPoint Tactical, a High Speed Gear Products Group brand, reports widespread adoption of its duty holsters among law enforcement and military agencies globally. The BlackPoint Duty Series, featuring the Enhanced Duty Holster, Slick Duty Holster, Concealed Duty Holster, and Taser 10 Ark-Lock, combines reliable retention with fast, consistent draw performance through its patented Master Grip Concept.
KJI announces the Pathfinder 30mm Ball Head, the company's first camera-first ball head designed for photographers, optics users, and rimfire shooters. The versatile head pairs with tripods and monopods, offering faster deployment and smoother movement for hunting, spotting, and competitive shooting applications.
Liberty Ammunition announced that Williamson County Texas Emergency Services has adopted its ammunition. CEO Gary Ramey highlighted how Liberty Ammunition addresses law enforcement concerns with superior stopping power, lighter weight, and reliable performance compared to traditional lead-based alternatives.
Bear & Son Cutlery, based in Jacksonville, Alabama, introduces the new 4 5/8" Large Farmhand folding pocketknife featuring a 3 5/8-inch high carbon stainless steel blade and aluminum handle available in blue, red, or black. The lightweight utility knife weighs 1.9 ounces and retails for $42.99.
Federal Ammunition has introduced two new Federal Premium loads: Berger Elite Hunter in 195-grain 7mm PRC and ELD-X in 212-grain 300 PRC. Both loads feature advanced bullet technologies and are now available at dealers nationwide.
Custom & Collectable Firearms presents the limited-edition Colt Python Sidewinder, a .357 Magnum revolver featuring a Black KAGE Compensator System, Vortex Venom red dot, SureFire X300 weapon light, and 24Kt gold-plated trigger. Production is limited to 300 consecutively numbered revolvers.
Derya Arms introduced the EX1300, a break-action over/under shotgun available in 12 gauge, 20 gauge, and .410 bore, all priced at $699 MSRP. The gun features a monolithic steel receiver, Turkish walnut stock, steel automatic ejectors, and ships with three Mobilchoke tubes.
Remington Ammunition and Original Grain, an Official Remington brand licensee, expanded The Hunt Club watch collection with two limited-edition styles: Cerakote Black Barrel Chrono and Cerakote Tan Barrel Chrono. The watches feature retired gunstocks from Remington's Lonoke, Arkansas factory and are available through Original Grain.
Hi Mountain Seasonings shares a recipe for transforming pronghorn hindquarter into cured, smoked, and maple-glazed ham using their Buckboard Bacon Cure Kit. The company, founded in 1991 in Riverton, Wyoming, offers hunters creative ways to prepare wild game into memorable meals.
Crow Wholesale announced it is now a stocking distributor for One Horse, expanding its firearm brand portfolio. The partnership provides dealers access to One Horse's American-made AR-platform rifles, pistols, and components through Crow Wholesale's nationwide distribution network.
BANISH Suppressors launches the COMP 6.5 SS and COMP 6.5 TI, dedicated .264-caliber suppressors featuring interchangeable two-port brakes and flat muzzle caps. Available in stainless steel and titanium, both models offer precision shooters customizable recoil control or maximum sound reduction options.
Zanders, a national firearms distributor based in Sparta, Illinois, has partnered with Smith & Wesson to introduce the S&W BODYGUARD 2.0 in .380 ACP with a distinctive Pink Champagne finish. The compact handgun features a 2.75-inch barrel and includes 10-round and 12-round magazine options, now available through Zanders.