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Bass Pro Shops celebrates its fifth New York location opening in Victor with an Evening for Conservation on November 12, 2026, featuring legendary anglers Jimmy Houston, Kevin VanDam, Bob Izumi, and George Poveromo. Fifteen percent of sales will benefit local conservation organizations, with festivities including live entertainment, meet-and-greets, and family activities.

GRITR Range in North Richland Hills, TX now offers rentals of compensated pistols including SIG Sauer, Shadow Systems, Staccato, Volquartsen, and Walther models. Customers can test compensated handguns side-by-side with standard pistols to compare recoil control and follow-up speed before making a purchase decision.

Bass Pro Shops will celebrate the grand opening of its new 200,000-square-foot Outdoor World location in Sayreville, New Jersey on November 11 with an Evening for Conservation event. The destination features an 80,000-gallon Shipwreck Aquarium, The Flemish Cap restaurant, and will donate 15% of sales to local conservation organizations. Celebrity appearances include Martin Truex Jr., Ott DeFoe, Jimmy Houston, and other outdoor legends.

Santa's Wonderland returns to Bass Pro Shops and Cabela's locations across the U.S. and Canada starting November 7, offering FREE studio-quality photos with Santa, kids' crafts, and holiday giveaways through Christmas Eve. Now in its 18th season, this beloved tradition provides families with complimentary holiday experiences and festive activities.

Bass Pro Shops announced plans for a new 110,000-square-foot destination retail location in Irmo, South Carolina, expected to open in late 2027. The store will mark Bass Pro Shops' fourth destination retail location in South Carolina and is expected to employ over 120 Outfitters to serve the greater Columbia region near Lake Murray.

Steiner Optics announced that Strohman Enterprise in Mechanicsville, Virginia, is now an authorized dealer for the Steiner Overwatch Program. Founded by Joe Strohman, the veteran-owned company serves federal agencies, Department of Defense, and law enforcement. Qualified first responders and military personnel can purchase precision optics including binoculars, riflescopes, and red dots through the program.

Viridian Weapon Technologies announced its optics, laser sights, and firearm accessories are now available at Runnings, a Minnesota-based retailer with approximately 90 stores across 12 states. Products including the RFX11 green dot sight, VENTA riflescopes, and 4LUX 2K DUO integrated foregrip system are arriving at Runnings locations throughout the Upper Midwest.

KDG has expanded its nationwide dealer network throughout 2026, adding retailers including SC Arms in New Jersey, Fin Feather Fur Outfitters in Ohio, Athena Gun Club in Texas, Western Drug & General Store in Arizona, and Shoot Straight in Florida. The company is simultaneously launching new products, including the BOM Series Optic Mount platform, giving customers increased access to KDG firearms accessories locally.

Steiner Optics announced that Clyde Armory in Athens, Georgia, is now an authorized dealer for the Steiner Overwatch Program, offering special pricing on select Steiner optics products to qualified military, law enforcement, and first responders. Founded in 1991, Clyde Armory operates locations in Athens and Warner Robbins, Georgia.

C&H Precision Weaponry has added MLF x SCO (Molon Labe Firearms x SunCity Outdoors), a veteran and law-enforcement-owned retailer founded by Edward Butron, to its dealer network in El Paso, Texas. MLF x SCO offers firearms, suppressors, accessories, training, and demo days while emphasizing community engagement and customer education.

GRITR Outdoors, a Texas firearms retailer, has expanded its hunting lineup with the Beretta Daybreak Upland Collection. The Italian-designed apparel features technical fabrics for breathable protection and durability in upland hunting conditions, available in softshell jackets and vests.

ShellShock Protection announced its first brick-and-mortar retail partnership with Rainier Arms, making its eye and hearing protection products available at all Rainier Arms locations in Auburn, Oklahoma City, and Wichita. Founded by the team behind Pew Pew Tactical, ShellShock offers premium protective gear including EXO Pro earmuffs and SWITCH ballistic glasses.

Steiner Optics has partnered with PromoBoxx to provide retailers with professionally developed, brand-approved digital marketing materials. The platform enables dealers to easily share campaigns across email, social media, and websites while maintaining consistent brand messaging and driving customer engagement.

Killough Shooting Sports has launched a new online store at killoughshootingsports.com featuring same-day dispatch from its Brownsville, Texas warehouse and free shipping directly to competitions. The site offers the complete ELEY .22LR range in the United States, from recreational and training grades through to Match and Tenex.

Bass Pro Shops announced plans for a new 100,000-square-foot destination retail location in College Station, Texas, expected to open in 2028. Founded by Johnny Morris, the store will feature immersive outdoor experiences and employ over 125 Outfitters, bringing Bass Pro Shops' Texas locations to 20.

Staccato 2011 opened a dedicated Store-in-Store at SCHEELS Cedar Park on August 29, featuring a full Staccato product lineup including the 2011 HD pistol line, ammunition, and accessories. The location, approximately 30 miles from Staccato's Florence, Texas headquarters, represents the company's commitment to strategic dealer partnerships and enhanced retail experiences.

Nosler, Inc. celebrated the grand opening of its new flagship retail showroom in Redmond, Oregon. President and CEO John Nosler thanked the community for welcoming the company to their area as Nosler continues its nearly 70-year presence in Central Oregon.

GRITR Sports, a Texas firearms retailer, is expanding its suppressor selection with new arrivals from SIG SAUER, Daniel Defense, Dead Air, and SilencerCo. The latest lineup features suppressors for multiple calibers and mounting configurations, plus protective covers and cleaning kits.

Sako and Beretta USA concluded three sessions of their Zeroed-In dealer training program at K&M Shooting Complex in Tennessee, featuring hands-on instruction with Tikka, Sako, and Beretta rifle platforms, Sako Ammunition, and optics from Burris and Steiner to enhance retailer product knowledge.

GRITR Sports & Outdoors, a Texas firearms retailer, has introduced a new Expedited Delivery Option on its website, replacing the previous In-Store Pickup filter. Customers can now easily locate products eligible for expedited shipping, with delivery options including Free Shipping, UPS 2nd Day Air, and UPS Next Day Air.