RETAIL

KDG has expanded its nationwide dealer network throughout 2026, adding retailers including SC Arms in New Jersey, Fin Feather Fur Outfitters in Ohio, Athena Gun Club in Texas, Western Drug & General Store in Arizona, and Shoot Straight in Florida. The company is simultaneously launching new products, including the BOM Series Optic Mount platform, giving customers increased access to KDG firearms accessories locally.

Steiner Optics announced that Clyde Armory in Athens, Georgia, is now an authorized dealer for the Steiner Overwatch Program, offering special pricing on select Steiner optics products to qualified military, law enforcement, and first responders. Founded in 1991, Clyde Armory operates locations in Athens and Warner Robbins, Georgia.

C&H Precision Weaponry has added MLF x SCO (Molon Labe Firearms x SunCity Outdoors), a veteran and law-enforcement-owned retailer founded by Edward Butron, to its dealer network in El Paso, Texas. MLF x SCO offers firearms, suppressors, accessories, training, and demo days while emphasizing community engagement and customer education.

GRITR Outdoors, a Texas firearms retailer, has expanded its hunting lineup with the Beretta Daybreak Upland Collection. The Italian-designed apparel features technical fabrics for breathable protection and durability in upland hunting conditions, available in softshell jackets and vests.

ShellShock Protection announced its first brick-and-mortar retail partnership with Rainier Arms, making its eye and hearing protection products available at all Rainier Arms locations in Auburn, Oklahoma City, and Wichita. Founded by the team behind Pew Pew Tactical, ShellShock offers premium protective gear including EXO Pro earmuffs and SWITCH ballistic glasses.

Steiner Optics has partnered with PromoBoxx to provide retailers with professionally developed, brand-approved digital marketing materials. The platform enables dealers to easily share campaigns across email, social media, and websites while maintaining consistent brand messaging and driving customer engagement.

Killough Shooting Sports has launched a new online store at killoughshootingsports.com featuring same-day dispatch from its Brownsville, Texas warehouse and free shipping directly to competitions. The site offers the complete ELEY .22LR range in the United States, from recreational and training grades through to Match and Tenex.

Bass Pro Shops announced plans for a new 100,000-square-foot destination retail location in College Station, Texas, expected to open in 2028. Founded by Johnny Morris, the store will feature immersive outdoor experiences and employ over 125 Outfitters, bringing Bass Pro Shops' Texas locations to 20.

Staccato 2011 opened a dedicated Store-in-Store at SCHEELS Cedar Park on August 29, featuring a full Staccato product lineup including the 2011 HD pistol line, ammunition, and accessories. The location, approximately 30 miles from Staccato's Florence, Texas headquarters, represents the company's commitment to strategic dealer partnerships and enhanced retail experiences.

Nosler, Inc. celebrated the grand opening of its new flagship retail showroom in Redmond, Oregon. President and CEO John Nosler thanked the community for welcoming the company to their area as Nosler continues its nearly 70-year presence in Central Oregon.

GRITR Sports, a Texas firearms retailer, is expanding its suppressor selection with new arrivals from SIG SAUER, Daniel Defense, Dead Air, and SilencerCo. The latest lineup features suppressors for multiple calibers and mounting configurations, plus protective covers and cleaning kits.

Sako and Beretta USA concluded three sessions of their Zeroed-In dealer training program at K&M Shooting Complex in Tennessee, featuring hands-on instruction with Tikka, Sako, and Beretta rifle platforms, Sako Ammunition, and optics from Burris and Steiner to enhance retailer product knowledge.

GRITR Sports & Outdoors, a Texas firearms retailer, has introduced a new Expedited Delivery Option on its website, replacing the previous In-Store Pickup filter. Customers can now easily locate products eligible for expedited shipping, with delivery options including Free Shipping, UPS 2nd Day Air, and UPS Next Day Air.

KDG announced a significant retail expansion with Sportsman's Warehouse, making select Kinect Series products available in 30 locations nationwide and online. The partnership marks a major milestone for the company's patented quick-detach mounting technology, bringing innovative firearm accessories to shooters and outdoor enthusiasts across the country.

Range USA, the nation's largest indoor gun range and firearm retailer, completed a comprehensive redesign across all locations featuring interactive gun displays, expanded optics cases, and streamlined range check-ins. The enhancements showcase deactivated handguns from Smith & Wesson, Ruger, Springfield Armory, Canik, and Taurus, along with new long gun display towers and doubled optics inventory.

GRITR Sports, a Federally Licensed Firearms Dealer in North Richland Hills, Texas, confirmed it will continue shipping firearms to Virginia customers in compliance with enforceable laws. The company will not restrict access based on blocked legislation and will only change policies if required by court order.

C&H Precision announced A2 Firearms as its newest dealer partner in Southern California. A2 Firearms partners with the NRA and USCCA to provide firearms, ammunition, and outdoor products with certified instruction and safety education.

Viridian Weapon Technologies launched the Viridian Rewards program, a retail incentive initiative that rewards authorized sales associates with points for qualifying product sales redeemable for free Viridian products and branded merchandise. The program recognizes retail professionals who recommend Viridian's optics, lights, lasers, and firearm accessories.

Bass Pro Shops will celebrate its new 130,000-square-foot Loveland, Colorado location with an Evening for Conservation on July 22, featuring legendary anglers Roland Martin, Jimmy Houston, Edwin Evers, Kevin VanDam, Jim and Eva Shockey, and Nate Zelinsky. The company will donate 15% of sales to local conservation organizations, with festivities including live entertainment, a ribbon-cutting ceremony, and a 12,000-gallon aquarium.

Tamarack Armory in Meadville, PA is highlighted as a new C&H Precision dealer. The store offers retail, gunsmithing, and restoration services with over 60 years of combined industry experience, providing C&H optics, plates, and firearm refurbishment.