Viridian Weapon Technologies launched the Viridian Rewards program, a retail incentive initiative that rewards authorized sales associates with points for qualifying product sales redeemable for free Viridian products and branded merchandise. The program recognizes retail professionals who recommend Viridian's optics, lights, lasers, and firearm accessories.
Bass Pro Shops will celebrate its new 130,000-square-foot Loveland, Colorado location with an Evening for Conservation on July 22, featuring legendary anglers Roland Martin, Jimmy Houston, Edwin Evers, Kevin VanDam, Jim and Eva Shockey, and Nate Zelinsky. The company will donate 15% of sales to local conservation organizations, with festivities including live entertainment, a ribbon-cutting ceremony, and a 12,000-gallon aquarium.
Tamarack Armory in Meadville, PA is highlighted as a new C&H Precision dealer. The store offers retail, gunsmithing, and restoration services with over 60 years of combined industry experience, providing C&H optics, plates, and firearm refurbishment.
Bass Pro Shops announced plans for a new 148,000-square-foot destination retail location in La Mesa, California, expected to open in 2028. Founded by Johnny Morris, the store will be the sixth Bass Pro Shops location in California and will feature immersive outdoor experiences, conservation initiatives, and employment for over 150 Outfitters.
Kinsey's Inc., a leading outdoor sporting goods distributor, announced the launch of Kinsey's Plus™, a new dealer benefits program offering independent retailers enhanced purchasing advantages, priority services, and exclusive business benefits through annual purchasing thresholds or membership options.
Fish Monkey's Performance Face Guards offer retailers an opportunity to increase sales by bundling with the brand's gloves and American-made socks. The face guards feature UPF 50-plus sun protection, laser-cut ventilation holes to reduce sunglass fogging, and are available in multiple colors and camo patterns for freshwater and saltwater anglers.
KDG announces continued growth of its nationwide dealer network with new stocking dealers joining across Texas, Georgia, and other states. The company, known for products like Kinect™ quick-detach mounting solutions and SideLok™ optic mounts, is expanding its dealer locator to help customers find local retailers and support independent firearm retailers nationwide.
Fish Monkey's merino wool blend socks offer retailers a high-margin accessory category designed for warm-weather fishing. The socks feature moisture-wicking technology, ventilated construction, and targeted cushioning, with Made-in-the-USA production at one of America's oldest sock mills.
Superior Outfitters, one of Texas's largest shooting sports retailers, seeks to expand its footprint through new store openings and strategic acquisitions of existing firearms businesses. The company invites interested dealers facing market challenges to discuss potential opportunities.
Bass Pro Shops will celebrate its third Arkansas location with a Grand Opening and Day of Conservation on April 29 in Fort Smith. The 70,000-square-foot Outpost will feature celebrity appearances by Jimmy Houston and Roland Martin, a 19,000-gallon aquarium, and 15 percent of sales donated to local conservation organizations.
Fish Monkey's lightweight performance socks, featuring merino wool blends and arch compression, offer retailers a high-margin add-on opportunity for anglers. The Lightweight Guide Series No-Show Tab and Mini Crew designs address foot fatigue during long fishing days with seamless toe construction and Y-gore heel technology.
Fusion Firearms, known for custom 1911s and performance firearms, has expanded its distribution through Iron Valley Supply Co. The company offers Freedom Series 1911s and Liberty Series shotguns while maintaining its commitment to quality and detail.
GRITR Outdoors announces the arrival of Beretta USA's 250th Anniversary limited-edition baseball caps collection, featuring state-specific designs celebrating America's semiquincentennial with patriotic wildlife and hunting traditions embroidered on each cap.
Fish Monkey offers retailers expanded glove assortments designed for specific fishing applications including kayaking, offshore big-game fishing, and filleting. The specialty collection features The Crusher for paddle sports, Quick Release and Beast Master gloves developed with captain Charles Perry, and the Gripper Fillet for fish processing tasks.
Liberty Ammunition completed a rollout to Bass Pro with core SKUs. CEO Gary Ramey expressed appreciation for the partnership, noting successful previous testing and anticipation for continued collaboration.
Derya Arms announced a partnership with North 40 Outfitters, a family-owned retailer with 12 locations across Idaho, Montana, and Washington. North 40 Outfitters will stock Derya's DY9 and DY9Z pistols, manufactured in Jacksonville, Florida, while offering special orders for other Derya products.
Derya Arms announced a partnership with Runnings Stores, expanding access to its firearms across approximately 90 locations in the Midwest and Northeast. Initial offerings include the DY9 and DY9Z models, with the TM22 .22LR rifle joining later this year.
Outdoor Edge encourages dealers to stock hunting knives for turkey season, featuring new products including 2.5" and 3.0" Razor APX Hunting Knives, Vantex Boning and Drop Point Knives, and the ErgoMax Game Processing Set. Will Morgan, director of marketing at Outdoor Edge, highlights these lightweight, high-performance options designed for hunters and game processing.
Bass Pro Shops and Cabela's offer free Easter Bunny photos and 4x6 studio-quality prints at all North American retail locations from March 21-22 and March 28-April 5, 2026. Families can make free online reservations and receive complimentary Easter eggs with prizes while supplies last.
Bass Pro Shops celebrates its third Arizona location opening in Tucson on March 25 with an Evening for Conservation. The 100,000-square-foot store will donate 15% of sales to local conservation organizations and feature appearances by legendary anglers Roland Martin, Jimmy Houston, Kevin VanDam, and Josh Bertrand.