The Outdoor Wire

SHOT Show

Target Sports USA will showcase an expanded presence at SHOT Show 2026 with premium giveaways, interactive games, influencer appearances from RealWorldTactical, and exclusive membership incentives. The booth will feature a Partner Passport Activation with PMC, Sig Sauer, and Guns.com, plus the reveal of the 2026 Truck Giveaway and the newly launched New Republic USA ammunition brand.

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RETAY unveiled its 28-gauge ACE shotgun at SHOT Show 2026 in Las Vegas, expanding its inertia-driven platform with sub-gauge precision and 30% recoil reduction via the AIRY system. The lightweight firearm features RETAY's proprietary Dead Straight™ deep-bore drilled barrels and Inertia Plus™ action, available in multiple camo patterns and black matte.

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Viridian Weapon Technologies is launching limited-edition Gummy Guns at SHOT Show 2026, available exclusively at booth #10167. The playful gummy candies are free while supplies last, with one pack per attendee. Viridian President and CEO Brian Hedeen emphasized the company's creativity, inviting attendees to also view their next-gen green dot optics, ultra-compact lights, and innovative builds.

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Realtree launched its 40th anniversary celebration at the 2026 SHOT Show in Las Vegas on January 20, featuring a special booth setup, commemorative magazine, exclusive giveaways, and new decorated firearms and ammunition. The year-long celebration includes collaborations with Federal Ammunition, partnerships with the National Wild Turkey Federation, consumer events, and retail programs honoring the brand's four decades of innovation in camouflage design.

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SK Guns announced Los Niños Héroes de Chapultepec as the 2026 SHOT Show Gun of the Year, a limited-edition Colt 1911 chambered in .38 Super honoring six Mexican military cadets who died defending Chapultepec Castle in 1847. The pistol features intricate 24k gold engravings and historical details, shipping April 2026.

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Breda will exhibit at the 2026 SHOT Show in Las Vegas, showcasing its luxury hunting and competition shotguns featuring the patented Breda-Bruno Civolani Inertia System and precision-engineered components. The Italian manufacturer will display the Victoria Over and Under, Titano Series, B3.5SM Waterfowl Series, Icaro 20-Gauge, and B12i/T4 competition models.

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