RCBS has been named the 2026 Official Reloading Equipment of the Precision Rifle Series, continuing their partnership with the national leader in competitive long-range shooting. RCBS Marketing Director Joel Hodgdon highlighted the company's commitment to supporting PRS competitors with premium MatchMaster reloading tools and equipment.
Maverick Hunting has renewed its national sponsorship with Whitetails Unlimited, as announced by WTU's Jeff Schinkten. The company manufactures durable, lightweight hunting blinds available through authorized dealers across more than twenty states and Canada.
SIGHTRON has partnered with NASSA and the SK Lone Star Cup Silhouette Championship to offer a limited anniversary-run Retro SII Big Sky Silhouette Riflescope, with only 75 manufactured. The 2026 SK Lone Star Cup will be held June 6-7 at Bayou Rifles in Houston, TX, featuring smallbore standard rifle matches and benchrest silhouette competitions.
PEET Dryer, maker of the original boot dryer founded in 1968, has renewed its national sponsorship with Whitetails Unlimited. The company offers various dryer models powered by electricity, 12V adapters, propane, and 220V outlets for boots, gloves, helmets, and waders. WTU President Jeff Schinkten praised PEET's reliable solutions for keeping outdoor gear dry and comfortable.
Burris Optics announced a partnership with Coyote Down, a popular YouTube channel focused on predator hunting. Coyote Down host Josh Shepherd and his family will exclusively use Burris optics, including the Eliminator 6 riflescope, with content rolling out across YouTube, Instagram, and Facebook throughout the year.
Beretta USA will sponsor the Super Sporting competition at the 2026 NSCA Southeast Regional Championship at Quail Creek Sporting Ranch in Okeechobee, FL, June 2-7. Attendees can experience Beretta's premium shotguns including the 694 Black DLC, DT11 Super Sport, SL2, AX800 Suprema, and A400 L Sporting, while watching Team Beretta athletes Anthony Matarese Jr., Joe Fanizzi, Desirae Edmunds, Zachary Kienbaum, and Diane Sorantino compete.
Beretta USA announced its sponsorship of NASCAR driver Jeb Burton for the Sports Illustrated Resorts 250 at Nashville Superspeedway on May 30. The partnership highlights Beretta's commitment to American manufacturing through its Gallatin facility, celebrating its 10-year anniversary this year.
Tactacam has renewed its sponsorship with Whitetails Unlimited, according to WTU President Jeff Schinkten. The Iowa and Montana-based company provides hunting cameras with features including remote sync, slow motion, and weatherproof capabilities for hunters.
Dead Air Silencers announced its role as headline sponsor of the SPARC Series, a regional precision rifle competition expanding across Utah, Arizona, Nevada, and Idaho. Director of Marketing Jared Rehm stated the sponsorship aligns with Dead Air's focus on purpose-built, high-performance suppressors for competitive shooting environments.
Mike's Country Meats has renewed its national sponsorship with Whitetails Unlimited. The Tigerton, Wisconsin-based beef jerky company, known as the #1 beef jerky in Wisconsin, will continue supporting WTU events and the organization's conservation mission.
Winchester will be featured alongside Bass Pro Shops on the No. 3 Richard Childress Racing Chevrolet in the 2026 Coca-Cola 600. Winchester is honoring the 250th Anniversary of the United States with commemorative ammunition packaging series, including limited-edition collectible designs celebrating American heritage and the nation's hardworking citizens.
Quaker Boy will continue as a national sponsor of Whitetails Unlimited, the premier white-tailed deer conservation organization. Founded by Dick and Beverly Kirby, Quaker Boy has produced Made in the USA game calls for over four decades, supporting WTU's mission of wildlife habitat enhancement and hunting tradition preservation.
ShellShock Protection announced its sponsorship of the 2026 Professional Outdoor Media Association (POMA) Summit, taking place May 26-28 at Wild Wings of Oneka in Hugo, Minnesota. The company will provide hearing and eye protection for participants during a media turkey hunt hosted with the Murray Road Agency, National Wild Turkey Federation, and onX Hunt.
Sarsilmaz and SDS Arms announce co-sponsorship of the 2026 CMP Bianchi Cup, taking place May 21–24 at Green Valley Rifle & Pistol Club in Hallsville, Missouri. Sarsilmaz will showcase firearms including the SAR9 series, SAR9 SOCOM models, 7/24 series, and K12 hammer-fired steel pistol.
Henry Repeating Arms, a leading firearm manufacturer based in Rice Lake, Wisconsin, has joined Whitetails Unlimited as a national sponsor. WTU President Jeff Schinkten praised Henry's commitment to quality and giving back through their Guns for Great Causes charitable program supporting military veterans, law enforcement, and wildlife conservation organizations.
Barnett Crossbows will continue its partnership with Whitetails Unlimited as a national sponsor, according to WTU President Jeff Schinkten. Founded in 1962, Barnett has innovated in the crossbow and archery industry for over 60 years, offering performance and value-driven bows and accessories for hunters and recreational shooters.
Yamaha Marine and Skeeter Boats served as presenting sponsors for the 28th annual Dick Hiley St. Jude Bass Classic in Wabasha, Minnesota, raising over $1.3 million. Champions Adam Walters and Trevor Rasmussen won $25,000, while Joe Hall and Aaron LaRocque won a ZX200 Skeeter Boat powered by a Yamaha 200-horsepower V MAX SHO outboard.
Wiley X served as an official sponsor and partner of Boot'n & Shoot'n, the 15th annual patriotic fundraising event hosted by Valor Mission Project at Dallas Gun Club in Lewisville, Texas. The event has raised over $10 million to date, with proceeds benefiting Valor Mission Project and organizations including Brain Treatment Foundation and Third Option Foundation.
United Call Works, a premium wildlife call manufacturer co-founded by Jimmy Wren and Casey Schultz, has joined Whitetails Unlimited as a national sponsor. The Oak Harbor, Ohio-based company offers duck, goose, deer, and elk calls along with OEM services.
Lapua has renewed its partnership with U.S. Biathlon as the official ammunition supplier for the upcoming Olympic quadrennial. The partnership supports U.S. Biathlon athletes competing in the winter sport that combines cross-country skiing with rifle marksmanship using .22 LR ammunition.