TrueTimber, the world's best-selling camo brand, is sponsoring Noah Gragson and Front Row Motorsports in the Clash at Bowman Gray on February 1, 2026. TrueTimber's Strata camo pattern will be featured on Gragson's No. 4 Ford Mustang Dark Horse for the 200-lap NASCAR event in Winston-Salem, North Carolina.
Winchester Ammunition will continue as an anchor brand alongside Bass Pro Shops on Austin Dillon's No. 3 Chevrolet for Richard Childress Racing in the 2026 NASCAR Cup Series, beginning with the NASCAR Clash at Bowman Gray Stadium on February 1, 2026.
Yamaha, Skeeter Boats, and B.A.S.S. expanded their multi-year sponsorship agreement through 2028, with Yamaha continuing as Official Premier Engine Sponsor and Skeeter as Official Premier Boat Sponsor of all B.A.S.S.-owned events, including the Bassmaster Elite Series and Bassmaster Classic.
Boss Buck, a manufacturer of deer blinds, stands, and feeders headquartered in Irving, Texas, has renewed its sponsorship with Whitetails Unlimited. WTU President Jeff Schinkten praised Boss Buck's customer service, products, and regulatory resources for hunters.
Ameristep, a Grand Prairie, Texas-based manufacturer of hunting blinds and accessories, has renewed its national sponsorship with Whitetails Unlimited. Whitetails Unlimited President Jeff Schinkten praised Ameristep's commitment to producing innovative products that help hunters remain concealed in the field.
FTW/SAAM has been named Bid Card Sponsor for the 2026 HSCF Worldwide Hunting Expo & Convention, scheduled for January 23–25, 2026, in The Woodlands, Texas. FTW/SAAM will support the live and silent auction components while contributing to Houston Safari Club Foundation's conservation and educational programming.
Steyr Arms sponsored the 2026 Industry Day at the Range First Shot ceremony, with decorated 22 SAS veteran Christian Craighead firing the inaugural shot using the new Steyr Arms ATc Rock 5". Industry Day at the Range will donate to The Silent Warrior Foundation in honor of the event.
Phenix Knives LLC, a custom knifemaking establishment based in Bellville, Texas, has been named Raffle Sponsor for the 2026 HSCF Worldwide Hunting Expo & Convention scheduled for January 23–25, 2026. The hand-forged knife maker will support the convention's raffle program to enhance prize offerings and contribute to Houston Safari Club Foundation's conservation and education initiatives.
Kestrel Ballistics launched its Pro Shooter Staff Program with applications open to competitive shooters and precision marksmen. The company welcomed Doug Koenig and Kristy Titus as inaugural team members who will provide product feedback, increase brand visibility, and support community initiatives within the shooting sports industry.
Ducks Unlimited renewed its National Sponsorship with the USA Clay Target League, supporting youth clay target shooting across nearly 2,000 high schools and colleges. The partnership, ongoing since 2021, includes DU's Team Resource Assistance Program (T.R.A.P) to help teams fundraise effectively.
Hornady has been named an Official Sponsor of the 2026 National Rifle League Hunter Series. As sponsor, Hornady will provide match donations and promotional support for the precision rifle competition focused on hunting scenarios.
The Sportsmen's Alliance will sponsor the Professional Outdoor Media Association (POMA) Basecamp Meet-Up on January 21 at SHOT Show. The free event features speakers including Rob Sexton from Sportsmen's Alliance, Justin Morrissey from NSSF, Tony Schoonen from Boone and Crockett Club, and Kevin Reese from Pulsar, with networking opportunities and door prizes.
Darton Archery, Black Eagle Arrows, and Conquest Archery announced a partnership with Small Town Hunting TV. The collaboration will feature the brands' products in upcoming episodes and digital content, uniting trusted archery companies with the respected hunting show.
Wildcro Wildlife Consulting and Hunting Tourism has been named the official Life Member Breakfast Sponsor for the 2026 HSCF Worldwide Hunting Expo & Convention, scheduled for January 23–25, 2026, in The Woodlands, Texas. The European-based organization specializes in wildlife management consulting and hunting tourism experiences.
Federal Ammunition announces the addition of former World Champion Cory Kruse to its competitive shotgun team for 2026. Kruse, a Texas-based shooter who won his first World Championship in FITASC as a Junior in 2003, brings an extensive list of World and National Championships to the Federal roster.
Brush Country Studios and Prairie Mountain Wildlife have been named Attendee Bag and Escalator Runner Sponsor for the 2026 HSCF Worldwide Hunting Expo & Convention, scheduled for January 23–25, 2026, in The Woodlands, Texas. The taxidermy and trophy room design company will enhance attendee experience while supporting the Houston Safari Club Foundation's conservation and education initiatives.
Mabula Pro Safaris, an African hunting outfitter, has been named Auction Catalog Title Sponsor for the 2026 HSCF Worldwide Hunting Expo & Convention scheduled for January 23–25, 2026, in The Woodlands, Texas. The sponsorship provides primary placement in the official auction catalog, supporting the Houston Safari Club Foundation's conservation and youth education programs.
TrueTimber became the official camo sponsor of the Greenville Swamp Rabbits and title sponsor of Conservation Night on January 10th. The team will wear SHADOWBARK camo jerseys, with proceeds from the auction benefiting the South Carolina Waterfowl Association.
Reserve Ranch has been named Cocktail Napkin Sponsor for the 2026 HSCF Worldwide Hunting Expo & Convention, scheduled for January 23–25, 2026, in The Woodlands, Texas. The Houston Safari Club Foundation event unites outdoor enthusiasts, industry leaders, and global outfitters, with proceeds supporting scholarships, youth education, and conservation initiatives.
Ocufii has been announced as the official Safety Technology Sponsor for Industry Day at the Range 2026, taking place January 19 at Boulder Rifle and Pistol Club in Nevada. The company will showcase its TagMe Assist app and safety products, with over 20 staff members using the platform to demonstrate real-time safety management and operational efficiency.