The Outdoor Wire

SPONSORSHIPS

Benelli, a manufacturer of shotguns and rifles, is continuing its partnership as a national sponsor of Whitetails Unlimited. WTU President Jeff Schinkten praised Benelli's performance and quality, noting the company's commitment to advancing the organization's conservation mission and hunting tradition preservation.

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Smith & Wesson Brands, Inc. announced Jason Khalipa, a former CrossFit Games Champion and Tactical Games athlete, as its newest Brand Ambassador. Khalipa, founder of NCFIT and TRAIN HARD by Jason Khalipa, brings over two decades of fitness expertise and is committed to promoting functional fitness and marksmanship through The Tactical Games.

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Taurus Holdings Inc. has renewed its Gold-level corporate partnership with the Second Amendment Foundation (SAF). Taurus President and CEO Bret Vorhees stated the company's commitment aligns with SAF's mission to protect Second Amendment rights through education, research, and legal action.

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TrueTimber partnered with Honda HRC Progressive during Round 7 of the AMA Supercross Championship in Arlington, Texas, featuring custom SKDA dirt-bike graphics with Viper Snow camo pattern. The Military Appreciation activation included matching apparel for riders and team personnel, with veterans invited to meet riders and explore the race bikes. Hunter Lawrence secured his first career 450SX win during the event.

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Umarex Airguns is sponsoring the 2026 Black Bear Bonanza on March 7 at Benton County Fairgrounds in Bentonville, supporting the Arkansas chapter of Backcountry Hunters & Anglers. The event celebrates black bear reintroduction in Arkansas with raffles, exhibits, and meet-and-greets featuring podcasters Brent Reeves, Bear Newcomb, and BHA CEO Ryan Callaghan.

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