Registration is now open for the 22nd annual SHOT Show Industry Day at the Range, taking place January 18, 2027, at Boulder Rifle and Pistol Club in Nevada. Supported by NSSF as title sponsor, the event provides exhibitors opportunities to showcase new products and connect with media, influencers, and industry professionals before SHOT Show officially begins.
Guns.com dominated SHOT Show 2026 coverage with 345 social posts generating over 32 million impressions and 158 original articles featuring 112 videos. Top posts featured Rock Island Armory, Bond Arms, Staccato, and other manufacturers, with the leading post reaching approximately 8 million views.
GunsAmerica, the oldest online firearms marketplace, completed its 14th consecutive year of SHOT Show coverage with 130 original articles, 61 short-form videos, and 27 full-length videos. Editorial Director True Pearce emphasized the platform's product-driven approach, leveraging its team's expertise in competitive shooting, hunting, and firearms collecting to provide practical insights beyond manufacturer announcements.
Insight Media Stream showcased its programmatic advertising platform at SHOT Show 2026, engaging with firearms, optics, ammunition, and tactical gear manufacturers. The company demonstrated data-driven digital advertising solutions designed for the outdoor and shooting sports market, highlighting measurable ROI and brand-safe targeting capabilities.
The 48th annual SHOT Show, owned and operated by NSSF, concluded with over 53,000 industry professionals attending across 2,744 exhibitors. The event featured leadership forums, educational programs, and highlighted innovations in firearms, hunting, and outdoor recreation sectors.
Legacy Sports International will display its 2026 firearms and accessories lineup at SHOT SHOW in Las Vegas, January 20-23, 2026, booth #13831. The company will feature new products from HOWA, POINTER, CITADEL, and SCSA brands, including the new POINTER ST912 shotgun series starting at $979 MSRP.
Arsenal Inc. invites SHOT Show 2026 attendees to experience the DJT-47 AK-47, a one-of-a-kind custom firearm featuring premium materials, titanium nitrate parts, 14-carat gold accents, and diamonds. White-glove photo sessions are scheduled at Booth #12054 on Wednesday, Thursday, and Friday at 11:00 a.m. and 3:00 p.m. local time.
Legacy Sports International will display its 2026 product lineup from HOWA, POINTER, CITADEL, and SCSA at SHOT SHOW in Las Vegas, January 20-23, 2026. The featured product is the new HOWA SUPERLITE Gen 2 in HS Precision stock, weighing under 5 lbs with sub-MOA accuracy in 20" and 16.25" threaded barrel options.
AirForce Airguns and Rapid Air Worx will debut expanded airgun platforms at SHOT Show 2026, including the Tex-Rex® .308, Tex-Rex® Brush Gun, TalonSS-SL, CondorSS-SL, and RAW's HM1000x Mini Hunter and HM1000x LRT models designed for hunters and competitive shooters.
Target Sports USA will showcase an expanded presence at SHOT Show 2026 with premium giveaways, interactive games, influencer appearances from RealWorldTactical, and exclusive membership incentives. The booth will feature a Partner Passport Activation with PMC, Sig Sauer, and Guns.com, plus the reveal of the 2026 Truck Giveaway and the newly launched New Republic USA ammunition brand.
RETAY unveiled its 28-gauge ACE shotgun at SHOT Show 2026 in Las Vegas, expanding its inertia-driven platform with sub-gauge precision and 30% recoil reduction via the AIRY system. The lightweight firearm features RETAY's proprietary Dead Straight™ deep-bore drilled barrels and Inertia Plus™ action, available in multiple camo patterns and black matte.
Kent Cartridge will showcase 17 new products at SHOT Show 2026 in Booth #70943 at Caesars Forum, including innovations across waterfowl, upland, and dog training categories. New offerings feature Fasteel Classic, Ultimate Pheasant, Southern Reserve Dove, and Kent Low-Report Blanks designed for reliable field performance.
Viridian Weapon Technologies is launching limited-edition Gummy Guns at SHOT Show 2026, available exclusively at booth #10167. The playful gummy candies are free while supplies last, with one pack per attendee. Viridian President and CEO Brian Hedeen emphasized the company's creativity, inviting attendees to also view their next-gen green dot optics, ultra-compact lights, and innovative builds.
Realtree launched its 40th anniversary celebration at the 2026 SHOT Show in Las Vegas on January 20, featuring a special booth setup, commemorative magazine, exclusive giveaways, and new decorated firearms and ammunition. The year-long celebration includes collaborations with Federal Ammunition, partnerships with the National Wild Turkey Federation, consumer events, and retail programs honoring the brand's four decades of innovation in camouflage design.
PTR Industries will showcase new products including the 9SDM, new brace SKUs, and factory SBRs at SHOT Show 2026 (January 20-23) in Las Vegas at booth #10327. The integrally suppressed PTR 9SDM combines roller-delayed blowback technology with a purpose-built suppressor for enhanced sound suppression.
Legacy Sports International will showcase its 2026 product lineup from Howa, Pointer, Citadel, and SCSA at Shot Show in Las Vegas. The new Howa Fence Line Series features three coating options, threaded Cerakoted barrels, and availability in standard and mini action models with various calibers including the new 25 Creedmoor.
Archon Firearms will exhibit at the 2026 SHOT Show in Las Vegas at Booth No. 72349, debuting new products including ported barrels, compensators, trigger upgrades, and expanded capacity magazines. President Jacob Lunde emphasized the company's commitment to performance-driven design and user-focused upgrades.
Celerant Technology will showcase retail management solutions at SHOT Show 2026, featuring the Customer Engagement Suite, GunBroker Precision Pricing integration, Armslist automation, and Master FFL partnership to streamline firearm transfers and expand dealer reach across multiple online platforms.
Tactacam, maker of the number one cellular trail camera, will exhibit its DEFEND brand including the new DEFEND 360 wireless cellular security camera at SHOT Show 2026 (January 20-23). The DEFEND lineup offers motion alerts, night vision, and 360° pan, tilt and zoom capabilities for remote property protection without Wi-Fi.
Viridian Weapon Technologies launches its "20 IN 26" anniversary campaign at SHOT Show with exclusive booth events, dealer specials, and giveaways of MDS 25 and MDS 35 Modern Dot Sights. CEO Brian Hedeen highlights the company's 20-year milestone and upcoming innovations in optics, lights, and lasers.