Winchester will be featured on the iconic No. 3 Richard Childress Racing Chevrolet driven by Austin Dillon at the 2026 Daytona 500 on February 15. The partnership marks the 25th anniversary of Dale Earnhardt's passing and honors the legendary driver's legacy.
Skull Hooker has renewed its sponsorship with Whitetails Unlimited, continuing to provide innovative display brackets and stands for shoulder mounts, European mounts, and skull caps. WTU President Jeff Schinkten praised the high-quality products that are popular with members at WTU events.
SK Guns, the nation's only series-driven, limited-edition custom firearms manufacturer, announced its role as title sponsor for the 2026 Law Enforcement Torch Run supporting Special Olympics Florida. SK Guns will design a custom firearm to be raffled, with all proceeds benefiting the organization's programs for over 75,000 athletes statewide.
Safari Club International will hold its 2026 Annual Hunters' Convention February 18-21 in Nashville, Tennessee, featuring exhibitors, expert seminars on conservation and hunting techniques, and an expansive expo floor showcasing hunting equipment, optics, firearms, and apparel. Funds raised support SCI's litigation, legislative engagement, education, and international advocacy efforts.
Ralph and Vicki Cianciarulo, hosts of The Choice television series and owners of Content King Media Inc., announce their continued partnership with Dallas Safari Club. The partnership reinforces shared values of conservation, ethical hunting, and education through science-based wildlife management and sustainable use practices.
SCHEELS has renewed its sponsorship of the USA Clay Target League, the nation's largest youth clay target shooting sports organization, continuing support since 2012. With over 55,000 participants in 2025, the League will engage over 2,000 high schools and colleges in 2026.
The Mule Deer Foundation announced its continued partnership with Remington, an ammunition manufacturer committed to wildlife conservation. Remington will serve as Title Sponsor of the 2026 Mule Deer Foundation Volunteer Recognition Event at the Western Hunting and Conservation Expo, supporting habitat stewardship and volunteer engagement efforts.
Beretta USA announced its official sponsorship of the Super Sport event at the 2026 Jack Link's Cup at Quail Creek Sporting Ranch in Florida, February 10-15. The company will showcase DT11, 694 Sporting, 688 Performance, and A400 shotguns, with authorized dealers on-site for purchases and a DT11 Sporting featured in Saturday's dinner giveaway.
Whitetails Unlimited has become an early sponsor of the IHEA-USA EduTech Catalyst Fund, an initiative to advance modern education technology for hunter education. The fund aims to help states modernize delivery, improve safety, and reach more new hunters. Russell Austad, Vice President of Field Operations for Whitetails Unlimited, praised the initiative's potential to recruit and retain hunters.
Muddy has renewed its sponsorship with Whitetails Unlimited, continuing its support for the organization's conservation and hunting education mission. WTU President Jeff Schinkten praised Muddy's innovative hunting and outdoor equipment, including blinds and cameras, for their quality and commitment to promoting safe, ethical hunting practices.
Nighthawk Custom has joined the Second Amendment Foundation as a Gold-level corporate partner. The Berryville, Arkansas-based precision firearms manufacturer donated a custom pistol build through SAF's sweepstakes program, raising $25,000 for the organization's Second Amendment advocacy work.
Ranger Point Precision donated a prize package to the Second Amendment Foundation's monthly sweepstakes, featuring a Taylor Firearm's Ridge Runner Takedown 45-70, Reiff Knife, Hornady ammunition, and Eberlestock pack. RPP also renewed their Gold-level corporate partnership with SAF.
RE Factor Tactical has joined the Second Amendment Foundation (SAF) as a Silver-level corporate partner. The company held a night vision giveaway with proceeds benefitting SAF's work, demonstrating its commitment to Second Amendment advocacy and supporting organizations that defend constitutional rights.
Meprolight has partnered with the Precision Rifle Series (PRS) as an Official 2026 Partner, providing competition-ready optics including the MVO family of variable scopes to support precision rifle competitors across all skill levels.
Halo Optics has renewed its sponsorship with Whitetails Unlimited, an organization dedicated to white-tailed deer conservation and hunting tradition. WTU President Jeff Schinkten praised Halo Optics' rangefinder technology, which features advanced capabilities like Angle Intelligence and Scan Mode to help hunters make ethical shots.
Content King Media, led by Ralph and Vicki Cianciarulo, continues its partnership with Hoyt Archery through The Choice TV, an outdoor television program airing on Pursuit Channel and Wild TV. Hoyt Archery praised the Cianciarulo family's professionalism and dedication over 20 years, with the next generation including RJ and Aubrey now involved in the show.
Evolution Outdoor announced a partnership with professional angler Easton Fothergill, the 23-year-old 2025 Bass Pro Shops Bassmaster Classic winner. VP of Marketing Colt Fadal stated the company is excited to support Fothergill as he represents the next generation of professional anglers.
The Mule Deer Foundation announced Can-Am as the title sponsor of the 2026 Ultimate Giveaway, donating a 2026 Defender MAX XT CAB HD11. Proceeds support habitat restoration, migration corridor protection, and access initiatives benefiting mule deer and black-tailed deer across the West.
TrueTimber, the world's best-selling camo brand, is sponsoring Noah Gragson and Front Row Motorsports in the Clash at Bowman Gray on February 1, 2026. TrueTimber's Strata camo pattern will be featured on Gragson's No. 4 Ford Mustang Dark Horse for the 200-lap NASCAR event in Winston-Salem, North Carolina.
Winchester Ammunition will continue as an anchor brand alongside Bass Pro Shops on Austin Dillon's No. 3 Chevrolet for Richard Childress Racing in the 2026 NASCAR Cup Series, beginning with the NASCAR Clash at Bowman Gray Stadium on February 1, 2026.