Start Hearing and SoundGear are partnering with the National Rifle Association of America (NRA) to promote hearing health, safety, and protection among members. This collaboration brings together Starkey’s innovative hearing technology and the NRA’s commitment to marksmanship, conservation, and outdoor sports, offering members exclusive discounts on hearing protection and hearing aids.

NRA members can now access an exclusive discount on Start Hearing’s advanced hearing aids and special discounts on SoundGear’s industry-leading hearing protection to help safeguard their hearing for years to come.

"Our goal is to support individuals at greater risk of hearing loss—whether they’re hunters, sport shooters, or workers in high-noise environments," said Michael Scholl, Chief Business Officer at Starkey. "By prioritizing prevention, education, and access to innovative technology, we can make a lasting impact on hearing health."

Experience the Innovation at NRA Annual Meetings & Exhibits

Start Hearing and SoundGear will be at the NRA Annual Meetings & Exhibits from April 24-27 in Atlanta, GA. Attendees can receive free hearing screenings, explore the latest hearing technology, and take advantage of exclusive show specials by bringing PROMO CODE: HEAR BETTER to the Start Hearing booth - #1429.

Innovative Hearing Technology to Match Individual Needs

Start Hearing’s hearing aids feature advanced technology such as Bluetooth streaming, rechargeable 51-hour battery life, fall detection, GPS locator, and language translation capabilities—all designed for discreet and powerful performance.

SoundGear’s active and passive solutions provide unmatched clarity and safety. SoundGear Phantom is a custom-molded, Bluetooth-enabled earpiece that blocks harmful noise while allowing speech and situational awareness—making it ideal for shooters, law enforcement, and job site workers.

"Many veterans, law enforcement officers, and shooting enthusiasts hesitate to use traditional hearing protection because they need to stay aware of their surroundings," Scholl added. "SoundGear’s active technology offers the best of both worlds—protecting hearing without compromising awareness."

For more information about this partnership and the products available, NRA members are encouraged to visit www.nrahearingbenefits.com.