Bushnell Launches New Corporate Web Site, Micro-sites Support New Product Lines

Overland Park, Kansas — Bushnell Outdoor Products, a leading manufacturer of sports optics and outdoor accessories, has launched a new corporate Web site that makes it easier for visitors to learn about the company's outdoor products and technology. The redesigned site offers more information, easier navigation, new graphics and access to several micro-sites dedicated to new product categories.

One of the biggest changes is the ability to target product information based on the viewer's interests whether they are hunters, birders, golfers, or astronomers. The special interest sections present a variety of products best suited for that activity. Browsers can easily move from one section to another with the click of a mouse.

Within the new Bushnell Web site, visitors also have access to several new micro-sites. These sites are dedicated to new the company's GPS, golf and laser rangefinder products. They provide detailed product information using animation and tutorials. The new GPS micro-site also offers e-commerce capabilities for downloading maps and aerial/satellite photos.

Web browsers can visit the new Web site at www.bushnell.com. The new micro-sites can be accessed directly at http://www.bushnellgolf.com, http://www.bushnellgps.com and http://www.bushnell.com/arc.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Browning Sports Optics®, Tasco®, Serengeti®, Bolle®, Michaels®, Uncle Mike's®, Uncle Mike's Law Enforcement®, Stoney Point®, Hoppe's®, Blackwater Gear® and Butler Creek® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.