>>Partnership Expands KBM’s Sporting Goods Divisions

Atlanta, GA – Kelly Brand Management (KBM), a sales, marketing, and business management consultancy, announced today it has been selected as the sales agency of choice for DSG Outerwear. DSG Outerwear manufactures outdoor apparel specifically designed and developed for the outdoor female consumer.

“As a father of two girls, I certainly appreciate DSG’s commitment to servicing women in the outdoors. The female outdoor consumer is a growing demographic, so we’re very excited to be working with DSG Outerwear. We’re eager to help gain more exposure for DSG and ultimately, get more women involved in outdoor activities like fishing, hunting, and snowmobiling,” said Josh Dutton, VP of Sales at KBM.

“We are extremely excited about our partnership with KBM. With their expertise, we will further expand our retail footprint and help women find increased comfort in the outdoors by normalizing these types of products,” said Wendy Gavinski, Owner of DSG Outerwear.

About Kelly Brand Management
A division of Kelly Products

Kelly Brand Management (KBM) is a sales, marketing, and business management consultancy delivering strategic sales channel management and e-commerce solutions. With a unique perspective and powerful range of brand development and comprehensive agency access to distribution, brick and mortar, buy group, dealer and e-commerce channels, KBM offers an evolutionally better method, helping customers win more often. For more information, visit https://kellybrandmanagement.com.

About DSG Outerwear LLC

DSG Outerwear was conceived in 2010 by Wendy Gavinski after many years of personal frustration with the limited selection of women's outerwear for active outdoor lifestyles. The goal—create a line of clothing and gear that meets the need for a functional and feminine fit, including plus sizes. The company produces a wide range of clothing options for hunting, ice fishing, fishing, and snowmobiling while utilizing the highest quality materials and components built by designers and production specialists. With over 40 years of experience in making quality outerwear, the company produces everything from highly functional performance layering pieces to insulated jackets, bibs, pants, footwear, and accessories that are perfect for all types of outdoor activities, even in the coldest weather. This is the latest in women’s outerwear, designed by women to fit women of all shapes and sizes—and built to perform. Learn more at www.DSGOuterwear.com.

Contact: Laura Rotroff, Marketing Director, Kelly Products laura@kellyreg.com, 770-356-4723