WEST HENRIETTA, NY - Elite Archery announces the first of its 2019 hunting bow lineup: the Ritual 30. Reports from dealers and bow hunters dub it as "the most complete hunting bow ever developed." Expanding the popular Ritual platform, the Ritual 30 boasts impressive specifications. The Ritual 30 features an axle-to-axle of 30.5" and a brace height of 6.75". Draw lengths are available in half-inch increments from 25.5" to 30". The Ritual 30 weighs just 4.1 pounds. True to the Ritual, the Ritual 30 achieves industry leading efficiency ratings. Combined, these specs deliver an IBO speed of 332 fps.

"The Ritual pushed the limits of what we thought was possible with efficiency," said Josh Sidebottom, Chief Operating Officer at The Outdoor Group, parent company to Elite Archery. "Often with a shorter axle to axle bow, the draw cycle can be harsher than a longer bow. The Engineering team did an incredible job of breaking down the barrier and perception of a short axle to axle bow. At just 30-inches, the Ritual 30 has it all. Smooth draw, later to peak weight, less time at peak, a rock-solid back wall, less holding weight, and a huge dwell zone. It's everything Elite is known for. And it's a bow that you've got to shoot to believe how smooth it really is."

The Ritual platform is designed with the bowhunter in mind. It is the ideal combination of Shootability, fit, and finish, with industry leading efficiency. The Ritual platform is a perfect fit for bowhunters everywhere.

Elite's 2019 Ritual 30 is standard in peak weights of 50, 60, and 70 pounds. 65-pound draw weight is available as a special order from the factory. It is available in half inch draw length increments from 25.5" to 30". It is also available in a variety of popular camouflage patterns and colors, with a suggested retail price of $1,049.

The Ritual 30 is available right now at participating Elite dealers worldwide; a complete listing of dealers with Ritual 30's can be found online at https://www.elitearchery.com/dealer-locator

To learn more about the 2018 Ritual, visit your local Elite dealer and take the Shootability Challenge to feel the Elite difference. You can also visitwww.elitearchery.com to see the complete specs. Follow us on Facebook at www.facebook.com/EliteArchery for all the latest information from Elite.

ABOUT THE OUTDOOR GROUP

Established in 2012 and headquartered in West Henrietta, New York, The Outdoor Group is parent company to the premier brands of Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner’s Choice Custom Bowstrings, Slick Trick Broadheads, Solid Broadheads, CAMX Crossbows, and Lynch Mob Calls.

News Media: For more information, contact Christian Costa at ccosta@togllc.com

Katie D’Arcy
Social Media Manager
www.togllc.com