SCOTTSDALE, Ariz. -- GunBroker.com has partnered with Colt Manufacturing Company to add “Buy Now” buttons to the legendary firearm brand’s website. This feature now allows Colt customers to instantly be connected to a nationwide network of firearms dealers offering the exact models they are researching on Colt.com.

In addition to making the product selection process easier than ever for shoppers to find the exact model they want; the Buy Now Button also helps Colt support their dealers and retailers by directing customers to their listings.

“There’s nothing more important than supporting Colt’s FFL retailers and consumers who support Colt,” said Josh Dorsey, Colt Manufacturing president. “We are eager to bring business to FFL retailers who are stocking Colt products and giving shoppers what they want, when they want it.”

As the world’s largest online firearms marketplace, GunBroker opens the door to more than 8 million users and a network of tens of thousands of federally licensed firearms dealers. By creating an instant connection between the research and purchasing phases, it’s never been easier to link buyers with sellers.

Colt products are some of the most sought-after products on GunBroker, with more than $52 million of Colt firearms purchased in the past 12 months. Building a direct link between the Colt Manufacturing website and GunBroker listings will create an even easier way to help potential buyers find the pro

“GunBroker is thrilled to work with Colt on this initiative,” said Shirley Steffen, GunBroker New Business Development Director. “We have enjoyed seeing business grow for firearm brands who understand this initiative of providing a convenience to shoppers, converting shoppers to buyers and supporting the FFL Retailers as much as possible.”

The power of the Buy Now Button is measurable and it is powerful. From February 1, 2024, to February 1, 2025, GunBroker Buy Now Buttons connected more than 1.9 million customers to dealers stocking the very product they were researching. More than two dozen brands that have implemented the Buy Now Button have delivered pre-qualified sales leads directly to the product listings from their dealers.

Brands featuring Buy Now Buttons consistently rank among the top sellers on GunBroker, showing the value of converting shoppers into buyers as seamlessly as possible.

For more information on how your brand can add the Buy Now Button to your website, please contact GunBroker at advertising@gunbroker.com