Berkley Lights the Night with Illuminated Glowstik Fishing Rod
COLUMBIA, SC) – Berkley® introduces its Glowstik rods and combos, an illuminated fishing rod designed to help anglers detect bites while fishing in low-light or dark conditions. Ideal for nighttime surf, pier, or bank fishing, this light-up rod combines proven Berkley rod performance with a new, unique benefit for those looking to fish after the sun goes down.
The new Berkley Glowstik rods boast a unique battery-powered technology that enables the rod to glow orange, so anglers can better see when fishing at night. The rods feature a fiberglass blank construction with a LED core, illuminating a lightweight fiber-optic cable running the length of the rod. The lighted fiber is powered by two AAA batteries that are strategically placed in the butt end of the rod to keep the rod balanced and comfortable to cast. The rod is a two-piece design for easy travel with stainless steel guides and Ti Oxide inserts and features a shrink tube handle for a solid grip.
“Fishing at night is exciting and some absolute monsters are caught in the dark,” said Mike Rice, director of brand development at Berkley. “The new Berkley Glowstik rods truly light up the night. Whether you're on the bank, beach or bridge, we are giving anglers a way to watch for bites they may have previously missed and eliminate other clumsy lighting solutions they may have been forced to rely on in the past.”
The Glowstik rods are available in spinning and casting options. The spinning rods are available in 8-foot, 9-foot and 10-foot lengths. The casting rods are available in 9-foot and 10-foot lengths.
The Glowstik combos are available in 8-foot, 9-foot and 10-foot spinning and a 10-foot conventional option. The combos feature the new rod paired with reels that have an all-graphite body and frame with 18-pound max drag on the conventional reel and 20-pound max drag on the spinning reel. The combos are a two-piece design for easy travel and come pre-spooled with 20-pound Berkley Big Game mono line.
The Glowstik rods range in price from $79.99 to $89.99, and the combos range in price from $99.99 to $109.99. The new Glowstik rods and combos will be available in retail stores in August 2019.
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Additional information can be found at www.purefishing.com.
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Media Contacts:
Heather Miller, (864) 607-7922, heatherm@gunpowderinc.com
Courtney Vander Veen Mich, (414) 305-2588, courtney@gunpowderinc.com
