Irving, TX – Yamamoto Baits is excited to announce the debut of the new 3” Shad Shape Worm. This 3-inch variation of the original Shad Shape Worm is sure to be a winner in tougher conditions.

"Learning to fish primarily on the west coast, I've had to become very proficient with light line and a dropshot,” says Yamamoto pro Tai Au. “There are times when clear water, adverse conditions, and fishing pressure make fish very finnicky. Times like those are exactly why we created the 3-inch Shad Shape Worm.”

The 3” Shad Shape Worm is available in 18 popular colors. “I've always loved the original 4-incher, but this gives me a new, ultra-finesse option when bites are hard to come by,” says Au.

For almost 40 years, Yamamoto Baits have proven themselves to be a leading brand for every level of angler - from professional to entry-level. For more info on the Yamamoto Baits line of products, visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!