Aims to bring superior customer service, integrity, quality products to outdoorsmen and outdoorswomen

SIDNEY, Neb. – Highby Outdoors plans to raise the bar of the outdoor gear shopping experience with today’s launch of its new online retail business based in Sidney, Nebraska.

The company will initially offer an extensive line of outdoor products through its website, HighbyOutdoors.com, in these categories: hunting, firearms and shooting, fishing and marine, knives and tools, camping and outdoors and optics.

Future plans call for adding additional merchandise categories, as well as retail locations and catalog operations, according to Highby Outdoors President Matt Highby.

The company is made up of a family of dedicated employees, all of whom formerly worked at Cabela’s Inc., where they developed valuable experience and knowledge in all aspects of the outdoor industry. Each employee is passionate about the outdoors and an end user of products in the Highby Outdoors selection. “We aren’t building just a business,” Highby said. “We are building a legacy for the great outdoors.”

Highby Outdoors intends to bring honesty, integrity and a shared love of the outdoors to customers. “We’re a team of long-time experts who share a passion for the outdoors,” Highby said. “Our focus is on treating customers like family, like we’d like to be treated.”

Highby said the company has a foundation of authentic outdoor experience, culture and heritage, as well as solid core values and dedication to quality products, experiences, and services.

With decades of combined experience in the outdoor industry, the Highby Outdoors staff strives to exceed customer expectations, starting with quality products, fair value and square dealing. Their user-friendly online store is designed to provide a smooth, informative shopping experience as well as providing a wealth of helpful outdoor and product information.

But they don’t stop there.

“We don’t just focus on your shopping experience,” Highby said. “We want your outdoor experience to be great too. That’s why we’re here, to be your ultimate outdoor resource both online and in the field.

Contact: Matt Highby, President, Highby Outdoors, Matt.Highby@HighbyOutdoors.com or (308) 203-1155