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Greeley, CO –Burris Optics announces its attendance at this year’s NRA Annual Meetings & Exhibits, taking place this weekend at the Georgia World Congress Center in Atlanta. NRA members and show attendees are invited to booth #1837 to explore the latest innovations in hunting, long-range, and handgun optics.
Get hands-on with the all-new XTR PS riflescope—built for elite tactical and competitive shooters. Featuring the revolutionary P?K (Programmable Elevation Knob), onboard HUD, and BurrisConnect app integration, the XTR PS delivers unmatched precision with clickless 1/30 MIL adjustments and dial-to-distance functionality.
Burris is also showcasing the fifth-generation Fullfield riflescope, redesigned for modern hunters. With improved ergonomics, the Burris Knob Synergy System, multi-coated lenses, and enhanced low-light performance, the Fullfield blends legacy performance with modern features across six optical ranges and 15 models.
Also debuting is the FastFire™ E—Burris’ first fully enclosed emitter red dot. With a 60,000-hour battery life, rugged aluminum body, and ACRO® footprint, it’s ideal for pistols, shotguns, and rifles.
Celebrate 50 years of innovation and the Second Amendment with Burris—visit Booth #1837 this weekend!
For more information on new Burris products, visit booth #1837 or BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit ?BurrisOptics.com?or?Facebook.com/BurrisOptics.?
About Beretta Holding S.A
Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.??
With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.?
Media Contact:
Jacob Eaton?
jacob@mediadirectcreative.com??????????????
Media Contact – Media Direct
Jordan Egli
Burris Director of Marketing?