MidwayUSA Foundation Continues Partnership with Vortex Optics

Columbia, MO – MidwayUSA Foundation is proud to continue a partnership with Vortex Optics. This Midwest-based company is another industry leader that is stepping up to invest in the future of the outdoor industry. Much of today’s youth that are involved in shooting sports often continue other outdoor activities, most of which they can do for years and years to come. MidwayUSA Foundation Relationship Manager, John Linquist said, “With the support of the industry, we are continuing to make strides in helping more high school and college kids become part of a shooting team and not have to worry about the cost to participate.”

Thousands of youth shooting teams across the country have MidwayUSA Foundation endowments that are earmarked specifically for their team to grow through donations and fundraisers. To assist in fundraising, participating teams are offered product grants. Quality products, like Vortex Optics binoculars and rangefinders, are provided at no cost to allow teams to conduct a local community fundraiser. Proceeds generated from these product grant fundraisers are split between the team’s local immediate needs and their team endowment at the MidwayUSA Foundation. Contributions are also matched through MidwayUSA Foundation’s current Matching Program, which is funded by Larry and Brenda Potterfield, owners of MidwayUSA.

Vortex Optics representative, Jake Raffel, talked about the sponsorship. “Providing the highest level of customer service and exceeding customer expectations is truly the core of Vortex Optics. MidwayUSA Foundation has proven to be an invaluable partner in helping us translate this value to the youth shooting sports world.” All of the Vortex products are designed, engineered, pre-inspected, and serviced in a modern facility to ensure customers receive the best products and services for their hard-earned dollar. Additional business leaders interested in supporting the future of the industry are encouraged to contact John Linquist, MidwayUSA Foundation Relationship Manager, by email JLinquist@MidwayUSAFoundation.org or phone 573-219-7688.

About Vortex Optics: Since 1986 we have been and remain an American owned, Veteran owned, Family owned and operated business of hard-working folks located here in south-central Wisconsin. Dan and Margie Hamilton, the original and current owners, moved to Middleton, WI, in 1986 and started a small outdoor retail store. The business was started on the belief that if you focused on the customers and helped them achieve their goals with fast, friendly, personalized service that the bottom line would take care of itself. The business grew and evolved over time, and in 2002 Vortex Optics was established. Starting with Dan and Margie and now over 200 American team members strong, we work diligently day in and day out to give you the best products and services in the optics industry.

The MidwayUSA Foundation is a 501(c)(3) public charity working to sustain and grow the shooting sports industry by providing long-term funding to youth shooting teams through annual cash grants. Every donation made is tax-deductible and allows the Foundation to assist in expanding and enhancing the leadership skills, confidence, and discipline of today's youth through shooting sports activities. The Foundation supports all shooting disciplines. For more information about how the MidwayUSA Foundation is changing the future of youth shooting sports, please visit midwayusafoundation.org or call 1-877-375-4570.

Contact: Dani Farris dfarris@midwayusafoundation.org | For Immediate Release