WEST POINT, MS – Mossy Oak's culture of conservation and community of Gamekeepers have been honored by their inclusion on Fast Company's 2022 Brands That Matter, a list of leading brands from around the world that have achieved relevance through cultural impact, mission and ideals.

Fast Company's Brands That Matter is the world’s leading program for showcasing brands that communicate and demonstrate brand purpose.

Fast Company says, “Brands That Matter honorees don’t just recite corporate vision statements or management talking points; they have achieved relevance through cultural impact and social engagement, and their branding authentically communicates a brand’s current mission and ideals.”

“Fast Company is excited to highlight companies and organizations that have built brands with deep meaning and connections to the customers they serve. At a time when consumers are holding companies to very high standards, businesses have much to learn from these brands that have garnered respect and trust.”

The category in which Mossy Oak was placed featured brands that have built advocacy into their business model. Fast Company says, “Leading brands are well-oiled marketing machines. You can’t become a household name without it. But a select subset of brands are taking that expertise and the size of their platforms, and using them to bring awareness to important issues or raise money for critical causes. [These brands are] notable for the extent to which they’ve married their brand ethos and cause marketing.”

On Mossy Oak, Fast Company reports, “Camouflage apparel brand Mossy Oak has long had a relationship focused on nature, with various conservation brands that include Nativ Nurseries, which grows trees for wildlife forage, and Gamekeepers—publisher of the quarterly Journal for Wildlife Stewardship and its accompanying podcast and TV show. But the company went a step further earlier this year, launching its Wild Turkey Conservation Stamp, a $15 piece of collectible artwork whose proceeds fund wild turkey habitats and population research through Mossy Oak’s Gamekeeper Grants Program. In 24 hours, the stamp raised $25,000, whose allocation the brand will document with videos, photos, and editorial projects.”

Mossy Oak is proud to be recognized and is excited to continue their wildlife conservation efforts.

Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack's Prairie Wings, and Bonefish and Tarpon Trust.

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CONTACT: Gregory Sugg, Director of Media Relations & Licensing Support, 662-495-9301 Office, 662-831-0904 Cell or gsugg@moosemedia.tv