Columbus, Georgia – The authority on all things “camo” recently shared details relating to hires and investments to support substantial growth over the past several years. With a significant increase in consumer demand, Realtree engaged executive recruiters and consulting firms to fittingly address and scale the expansion within core market segments, while also managing consistent, robust year over year growth within the lifestyle and fishing categories.

Over the past 18 months, Realtree has hired 17 new associates across departments including Graphic Design & Pattern Development, E-commerce & Merchandising, Accounting, Operations & Warehouse Management, Legal, and Business Development. Simultaneously, Realtree’s senior management team worked with 3rd party consultants to modify and enhance warehouse operations with additional space, racking systems, picking stations and internal server upgrades. Last summer, Realtree retained Hanover Research to conduct independent studies around attitudes, awareness, and usage of the Realtree brand. The associated upgrades from operational updates and research results supported and validated the increase in demand and overall brand strength. These efforts also helped to pinpoint and verify select areas of investment for additional internal systems and human capital.

Realtree Founder & CEO Bill Jordan noted “In March of 2020, uncertainties around supply chain, consumer events, tradeshows, and the general ability to operate a business was plentiful. We have been so incredibly blessed and amazed to see our brand prosper and grow over these past several years. We quickly learned people required to work, play teacher, raise children, and more from inside their homes looked for creative ways to do things outdoors. People got outside, they adopted new hobbies, fell in love with the outdoors, and in the most fascinating ways, were introduced to our brand and our purpose.

Jordan continued, “What has become increasingly clear to our family of employees here at Realtree is the fact that our consumers have a strong, emotional connection to our brand. Our brand is durable, trusted, and continues to develop. To manage our growth and meet consumer demand, we’re obligated to invest the time, talent, and resources for the next 40 years. I could not be more pleased with what we have in store for our licensees, retailers, employees, and end users. I’ve watched our team transform with new team faces added. These new team members have benefited from the guidance, experience, and passion of personnel that have been with us for decades. It is tough to describe the sense of pride each of us take in making sure Realtree consumers understand they are part of our extended family. We feel like we have never been better equipped to do just that!”

With a growing list of opportunities and projects underway, Realtree’s Tyler Jordan has taken the role as Vice President of Strategic Planning. The undertaking will drive consistent effort and management around integrated content and general support of organizations committed to supporting and protecting outdoor heritage, wildlife, and conservation of natural places. Tyler commented “We’ve had so many exciting projects underway and one of our strategic objectives is to make it very clear what we stand for and who we stand for. Realtree has such a powerful and unique reach across outdoor categories, and we’re excited to continue sharing these stories through digital content series like Be Real and most recently the Advantage. Jordan continued “You’ll see more of this content and measurable effort to support conservation from Realtree. Our brand is one of the originals in this space and our general messaging and offerings will represent that literally and figuratively moving forward.”

Interested in staying up to speed on what is in store at Realtree? Be sure to keep a close eye for updates online at www.realtree.com and follow across social media to stay in the know.

About Realtree:

Realtree is the world's leading camouflage designer, marketer, and licensor with over 1,000 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. Find Realtree on Realtree365, Facebook, Instagram, TikTok, Twitter and at Realtree.com.