June 2023, Accokeek, MD – Factory firearms, by their regular-production nature, follow established patterns based on their components. In other words, the gun placed in this box looks just like the gun put in that box and in the one before that. It is reminiscent of Henry Ford's quip about the Model T — "Any customer can have a car painted any color that he wants so long as it is black."

In defiance of the conventional assembly line protocols, Benelli is taking Ford's comment to the opposite extreme—you can only have ONE finish on your Lupo rifle because no two are alike!

Introducing the Lupo KAOS, the first high-performance bolt-action rifle from Benelli to offer a one-of-one finish treatment across the barreled action and stock.

The Lupo KAOS is a limited-edition rifle chambered for the popular 6.5 Creedmoor and is intended to disrupt the notions of what a production firearm should be. Each Lupo KAOS rifle presents its own, one-of-a-kind styling thanks to a carefully selected base coat/overcoat combination that is artfully hand-distressed at the factory to give it a unique appearance. The barreled action is treated to a Cerakote finish that adds two or more complimenting colors selected from a carefully chosen 15-color earth-tone palette. The result is a premium rifle that stands out as much for its uncommon appearance as its unmatched reliability and accuracy in the field.

Based on the standard Lupo—Benelli's first chassis-style bolt-action rifle—the Lupo KAOS comes with a 3-shot sub-MOA guarantee and delivers one of the most comfortable, ergonomic stock systems ever developed. Key features include:

• Free-floating Crio-treated 24-inch barrel with a 5/8x24 threaded muzzle
• Adjustable 2.2- to 4.4-lb. trigger
• Sculpted bolt with three locking lugs and a 60-degree bolt throw to accommodate low-mounted optics
• Detachable box magazine
• Combtech cheek pad to mitigate felt facial recoil
• Progressive Comfort integrated recoil management
• Trigger reach spacers for a custom fit
• Integrated swivel mounts
• Two-piece Picatinny rail system for optic mounting

Although the finish variations found on the Lupo KAOS are unlimited, the number of guns available for purchase is not.

Be Part of the KAOS!

As a part of this program, we have designed two consumer activation contests.

• Consumer Photo Contest – From June 15th through July 31st, we ask consumers to go into a Benelli Dealer location, check out the new LUPO KAOS, and post a photo of them to social media with the hashtags #BenelliKAOS or #LupoKAOS. On August 1st, we will draw one winner to receive a trip to Outdoor Solutions long-range shooting school in Utah.

• KAOS Purchasers Contest – Purchasing customers can register their new LUPO KAOS on BenelliUSA.com and check if it is one of ten “chosen guns” made with a color-matching Steiner Predator 8 rifle scope valued at $2,000. One of those ten lucky buyers will also be selected to attend an Outdoor Solutions long-range school in 2024.

The Benelli Lupo is a standout performer in the hunting rifle segment, and the Lupo KAOS kicks it up several more notches. To learn more about this limited-edition rifle or to see the complete line of Benelli premium shotguns and rifles, visit BenelliUSA.com.

About Benelli

Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company’s inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, effective Comfort Tech recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, they are recognized as the world’s leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.

Benelli USA | 17603 Indian Head Highway | Accokeek, MD 20607 | BenelliUSA.com

Media Contact: Kim Cahalan, kim@mediadirectcreative.com

Office: (309) 944-5341