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Kryptek Outdoor Group (KOG), a leader in high-performance outdoor apparel and accessories, is proud to announce a significant expansion of its international distribution through a new partnership with Highland Outdoors. This strategic alliance is set to enhance Kryptek's presence in the United Kingdom, Ireland, and potentially beyond, leveraging Highland Outdoors' extensive network and market expertise.
Highland Outdoors, renowned as the UK and Ireland's premier wholesale distributor for shooting sports, has demonstrated exceptional growth since its establishment in 2007. Co-founded by John Bright, John Fuller, and David Fuller, Highland Outdoors is part of the Fuller Global group, operating a robust international network across many nations. This network provides a solid foundation for Kryptek's expansion in European markets.
"What an opportunity – the Highland team are very excited to be working alongside the Kryptek Outdoor Group and pledge a substantial commitment to their products and brand. We relish the chance to increase Kryptek’s European market visibility, ensuring the Kryptek product range is readily accessible to UK and Irish consumers. From Battlefield to Backcountry, the Highland Outdoors team are delighted to welcome KOG to our industry-leading portfolio, and with great optimism look forward to distributing their products," said Steve Kelly, Commercial Sales Director at Highland Outdoors Group.
"I am both proud and pleased to make such a high-level announcement between the Kryptek brand of premium products now paired up with the strong and valued powerhouse UK company that Highland Outdoors has risen to be! The timing is perfect, and my confidence could not be higher that Highland Outdoors will undoubtedly become the synonymous name paired with the increased success of the Kryptek name in the UK and Ireland," said Tim Piver, COO of Kryptek Outdoor Group.
Highland Outdoors attributes its success to a dedicated team, driven by a commitment to deliver industry-leading customer service. As the UK's top rifle and sports optics distributor, Highland Outdoors boasts a robust and knowledgeable staff, including sales, marketing, finance, and global logistics experts. Importantly, the team shares a passion for hunting, shooting, and competitive sports, aligning closely with Kryptek's ethos and market.
"Kryptek is very excited about the relationship with Highland Outdoors that has been literally years in the making! With the primary focus and starting point of distribution in the U.K., Highland Outdoors' Global Network is best in class, and I am confident that with methodical and calculated growth, territories will expand, and this will become a meaningful and significant relationship over the next decade," expressed Butch Whiting, CEO and Co-Founder of Kryptek Outdoor Group.
This partnership marks a pivotal step in Kryptek's global expansion strategy, promising to deliver its premium products to a wider audience of outdoor enthusiasts and professionals. The synergy between Kryptek's innovative products and Highland Outdoors' distribution expertise heralds a new era of accessibility and growth for the Kryptek brand in international markets.
For more information about Kryptek Outdoor Group and Highland Outdoors, please visit https://kryptek.com/ and http://www.highlandoutdoors.co.uk/.
For more information visit Kryptek.com.