Bainbridge GA – Taurus USA, a leading manufacturer of firearms for everything from personal protection to hunting announces the promotion of Caleb Giddings to General Manager of Marketing.

Caleb originally joined Taurus as the Marketing Manager, after consulting on the project that would result in the award-winning Taurus 856 Executive Grade. He steps into his new role leading the marketing department after playing a crucial role in the successful launches of many new products, including the first ever optics ready defensive revolver, the Taurus 856 T.O.R.O (Taurus Optics Ready Option).

"I am tremendously excited for my expanded role here,” said Caleb. "I can’t wait to keep working with the team in marketing to continue to promote not just the Taurus brand, but also Rossi and Heritage."

In his new role, Caleb will oversee marketing efforts for Taurus USA and its family of brands, including Rossi USA and Heritage Manufacturing.

About Taurus:

Taurus Holdings, Inc. (“Taurus”) and its subsidiaries continues to evolve and produce revolutionary new products. In addition, new standards for quality and efficiency help deliver reliable and affordable guns to the market. Taurus is based in Bainbridge, Georgia. Taurus is owned by Taurus Armas, S.A. which is a publicly traded company based in Brazil. Taurus Armas S.A. manufactures a wide variety of consumer and industrial products that are distributed worldwide.

For additional information, visit www.taurususa.com.

MEDIA CONTACT: Caleb Giddings & Laura Prieto // PR@TaurusUSA.com