Friday, January 20, 2023

Pietta Firearms Starts New Brotherhood Initiative

(Las Vegas, NV)— Pietta Firearms, the leader in refined, historical firearm reproductions and quality, innovative, modern firearms is pleased to announce the launch of their new initiative, the “Pietta Brotherhood”. The “Brotherhood” initially started to shed light on traditional, black powder revolvers by recruiting black powder aficionados, influencers and others that were interested in field testing a Pietta black powder revolver. The interest far exceeded the Company’s expectations and led to the initiative’s first program, “The Brotherhood of the Traveling 1858”.

“The Brotherhood of the Traveling 1858” is composed of a Pietta 1858 Remington Army black powder revolver, a custom-made wooded case, and a journal. The revolver was sent to the first recipient and since has gone on throughout the Eastern Seaboard and now in Texas. Each “shooter” chronicals his/her experience with the revolver before shipping to the next “shooter”. Once the 1858 has traveled to each State, a major publisher will write a story about its journey and the adventures thereof. Pietta will then begin the journey of another model, with new “shooters” and new adventures making its way through the United States. This program not only offers experienced shooters and novices alike, the chance to shoot, use and become familiar with Pietta and its firearms, but also serves a greater purpose of keeping the tradition and history of firearms alive.

“When the idea was first brought to me, I was all in. I thought that it would provide some much-needed exposure on our black powder revolvers,” said Alessandro Pietta. “After I saw the excitement on social media and the overall interest, I see the Brotherhood developing into a much bigger program. We plan on nurturing the current program and developing several new Brotherhood programs with not only with our black powder revolvers, but our single actions as well.”

As a history-driven community, the Pietta Brotherhood is committed to creating a culture of tradition and supporting the firearms community around the United States and the World over. From the “Traveling Brotherhood of the 1858” to all the new Brotherhood programs being developed, the community can follow the journey and the initiatives on all Pietta’s social media sites and the ever-increasing Brotherhood members sites and media outlets.

For more information on the “Traveling Brotherhood of the 1858” or any Brotherhood programs, or if interested in becoming part of the Brotherhood, please contact Matthew Rothenberg at mrothenberg@rendezvousmarketinggroup.com. To see the black powder revolvers firsthand, as well as the full line up of firearms, please visit the Pietta Booth (#14827) at SHOT Show in Las Vegas. For media inquiries, please contact Brittany Maki at bmaki@rendezvousmarketinggroup.com.

 

About Pietta Firearms

Pietta Firearms is the replica/historical firearm category leader in quality, dependability and craftsmanship. Established in Gussago, Italy in 1963, Pietta was instrumental in pioneering the historical firearms category. Today, Pietta is dedicated on providing its customers with the highest quality, replica firearms of the past and innovative, modern firearms of the present. Still family-owned, Pietta is known world over and its firearms are still manufactured and the company’s owned manufacturing facility. Driven by passion and adhering to the highest quality standards, Pietta continues to carry-on the tradition that was started over half a century ago.