Edmonton, AB – Principals for WILD Television Network (WILD TV) and the Glenwood, Alabama, US- based Pursuit Channel have announced the formation of a strategic alliance to better serve their audiences. The new alliance will offer unique crossover efficiencies and increased target penetration for the hunt-fish- shoot manufacturing community serving Canada, the United States, and several key European markets. WILD TV will be rebranded “WILD Pursuit Network" to align with Pursuit Channel and bring over 25 years of international broadcasting acumen serving tens of millions of households. Pursuit launched in 2008. WILD is entering its 15th year and was the first network in Canada committed to delivering adventure programming, as such we are the leading and only Canadian distributor of exceptional, Neilson-measured, outdoor programming.

“This super-synergized, seamless coalition creates world-class competencies for our continent’s most important, most active conservationists,” said Rusty Faulk, CEO of the Pursuit Channel. “To combine and package a multi-national bundle of enthusiasts on this scale promises to create a next-level portal for our friends and partners in the manufacturing, conservation and political sectors.”

“This new alliance with Pursuit Channel is thrilling,” said Ryan Kohler, President of WILD TV (WILD Pursuit Network). “WILD Pursuit is the reboot of a great favourite, giving our subscribers access to never-seen-before, top-end outdoor programming. Conversely, Pursuit opens an American pipeline of entertainment featuring the programs of our Canadian content partners, showcasing some of Canada's - the world's - most impressive big-game species, incredible landscapes and charismatic new personalities.”

The announcement follows WILD Pursuit Network's January launch of the new, never been done in Canadian broadcast history, CCFR's Canada Down Range, a show exclusively dedicated to sport shooting and the myriad of sports that Canadians engage in, other than hunting.

WILD Pursuit Network is the only outdoor television network in Canada dedicated to hunting, fishing, shooting and motorsports with full penetration, coast to coast! We’re partnered with all of Canada’s largest television providers including Shaw Communications, Shaw Direct, Bell, Rogers, Telus, Videotron, Cogeco, MTS, Sasktel and Eastlink, as well as to all CCSA members and a large number of independent cable providers.

WILD Pursuit Network is available 24 hours a day, seven days a week to over 1.2 million Canadian households, and available to a growing number of European countries.

With hundreds of top tier outdoor personalities, over 3,000 shows and beyond 125,000 hours aired, we are the leading destination for all hunting, fishing and outdoor enthusiasts. WILD TV's mission has been to bring Canadians a niche hunting and fishing lifestyle channel. Now, with this alliance, WILD Pursuit Network will continue to deliver!

“Our alliance with The Pursuit Channel USA creates an even bigger mixing pot of content from around the world to offer up the very best channel possible for all viewers," said Ryan Kohler, WILD Pursuit Network President.

CONTACT:
Ryschell Dragunov
Customer Relationship Coordinator
Wild Pursuit Network
Ryschell.Dragunov@wildtv.ca
780-444-1512
https://www.wildtv.ca/