EDGEFIELD, S.C.—At a time when the minds of many yearn for spring and the return of warm breezes, new growth and the gobble of a turkey on the roost, the National Wild Turkey Federation gave a sneak peek at its brand evolution, the heart of which is an unwavering commitment to those who are passionate about the wild turkey, wild turkey hunting, America's wildlife and those who have a profound respect for nature and our important role within.

The brand evolution–a necessary change coming out of a year that saw more people than ever show interest in outdoors and the pursuit of wild game–centers the narrative on the NWTF’s relevancy to current members and turkey hunters and also aims to attract a new, younger audience so that the NWTF may continue to be most effective at its nearly 50-year mission of conserving the wild turkey and preserving our hunting heritage.

“Recent surveys and data reflect more Americans than ever are actively interested in living a healthy outdoor life style, harvesting their own food and understanding their own role in conservation,” NWTF CEO Becky Humphries said. “Thanks to the dedicated volunteers, members and staff, the NWTF has a rich history and a track record of conservation and preservation our hunting heritage that increases our relevancy to all who enjoy wildlife and the outdoor pursuits and we are poised to welcome return members and newcomers alike to the NWTF family flock.”

To bring focus to the Federation’s unique commitment to the full-cycle of wildlife conservation, the NWTF’s brand evolution includes a new logo inspired by the spirit of the Federation and a new tag line, “Healthy Habitats. Healthy Harvests.”, both of which were rigorously tested and appealed to individuals 45 and younger, a prime demographic necessary to the future of mission success.

The NWTF’s brand evolution was created via a strategic partnership with The Truth—a multi-faceted specialty branding and marketing agency well versed in the outdoor industry.

About the National Wild Turkey Federation
When the National Wild Turkey Federation was founded in 1973, there were about 1.3 million wild turkeys in North America. After decades of work, that number hit a historic high of almost 7 million turkeys. To succeed, the NWTF stood behind science-based conservation and hunters' rights. Today, the NWTF is focused on the future of hunting and conservation through its Save the Habitat. Save the Hunt. initiative – a charge that mobilizes science, fundraising and devoted volunteers to conserve or enhance more than 4 million acres of essential wildlife habitat, recruit at least 1.5 million hunters and open access to 500,000 acres for hunting. For more information, visit NWTF.org.

About The Truth

Established in 2015, The Truth is comprised of three unique companies whose relationship was sparked years ago by a mutual love for the outdoors. Individually, Cutthroat Branding + Marketing, led by Steve Uline, has over three decades of marketing prowess; Meoli Digital Group, led by Rick Meoli since 1978, has been mastering the use of photography and digital media to deliver rich, emotionally compelling content; Fisher Design, led by Bill Fisher, is a Cincinnati based lifestyle brand agency with a rich CPG portfolio dating back to 1958. Together their combined skills and experience are the cornerstone of The Truth’s commitment to the preservation and advancement of masterful branding. This passion is further solidified by the partners’ devotion to family, friends and the outdoors. For more information online, visit FortheGoodofBrandKind.com.