Tuesday, March 26, 2024

Bitterroot Tool and Machine / Alpha Loading Systems Announces new EVP – Americas, Gokey

Stevensville, MT – Alpha Loading Systems is pleased to announce that Jarrett Gokey has joined Alpha Loading Systems as Executive Vice President – Americas. CEO Rick Ruebush says, “Jarrett’s industry experience, stellar reputation, and extensive contacts will bring focus and professionalism to Alpha’s sales and marketing teams. Jarrett’s leadership will help set the direction and vision for growth, product placement, and continued world-class recognition of the Alpha Loading Systems brand.”

Jarrett brings over 40 years of executive leadership experience serving in roles in technology, military, government, law enforcement, firearms, munitions, CPG - retail/big box, distribution, and buy group markets.

Jarrett has spent the last 15 plus years in the Shooting Sports Industry, most recently, as President of Specialty Cartridge/Atlanta Arms. Prior to his role there, he served as Executive Vice President for Choctaw Defense Munitions and has served in senior leadership roles with Chattanooga Shooting Supplies and The Remington Outdoor Company.

Jarrett enjoys all outdoor activities including hunting, shooting, hiking, golf, and motorcycle riding. Jarrett is married to Cathy, and they have 4 children, Jerilyn, Cameron, Hannah, and Emme. They currently reside in the greater Atlanta, Georgia area. Please join us in welcoming Jarrett to the Alpha Loading systems team.

Jarrett may be reached at JarrettG@btm-mt.com or by phone at office: 406-777-9999, mobile 470-457-3706.