Wichita, KS: Veil Camo is a leader in the outdoor industry that is forward focused and brings a new scientific perspective to the way effective camouflage is created. They design patterns that do what no others have been able to do before. Veil has taken ownership of Crane Graphics and all of its processes.

Crane Graphics is a heat transfer paper and hydrographic film converter that has been supplying VEIL patterns since VEIL’s inception. Veil will now have control over the supply chain from start to finish, ensuring better overall quality of Veil camo patterns. This is a great business move for Veil and aligns with their goal to always be forward thinking and innovative in the industry. Casey Weisser, EVP of Veil, says that this move for Veil is “strategic in having the best distribution model of camouflage patterns and improving quality and speed to market in an industry where lead times are lengthening, and supply chain is challenging for most”. As the innovator in camouflage, VEIL could not be more thrilled to now house what will be a huge market advantage.

Veil Camo creates authentic camouflage patterns using innovative, technological advances that other segments in the outdoor industry have yet to discover. By studying and understanding the patterns of nature through field studies, a formula was derived using the theory of Chaos- the mathematical patterns of order in nature. Veil utilizes this formula to create camo that effectively disrupts depth perception, movement, and silhouettes. Veil offers numerous concealment patterns for a broad range of applications—from specific hunting and fishing environments to law enforcement, lifestyle, and everything in between.

Veil™ is focused on partner and category selection with proven performance distinction that separates and elevates brands to the next level. For licensing opportunities, call Shelly Moore, SVP Sales and Marketing Veil™ Camo, 225.223.8110, or smoore@veilcamo.com.