Redding Reloading Equipment, a leading designer and manufacturer of ammunition reloading equipment, is pleased to announce Dennis Racine as the new Vice President, Sales and Marketing.

"Dennis's leadership will be integral in marketing and sales support for our line of reloading equipment" stated Richard Beebe, President and CEO of Redding. "He will play a major role in helping us improve all areas of our sales and marketing efforts."

Previously, Racine was with Textron Systems Unmanned Systems as senior director of Military Sales and Strategy, where he focused on business development for Engineering and Support Services as well as standing up the Civil and Commercial business. Prior to joining Textron Systems, Racine spent more than 15 years at fellow Textron business unit, Lycoming Engines, where he held a number of senior management roles within key programs and value streams, as well as Marketing and Sales.

Racine holds master’s degrees in International Business and Marketing from Bryant University, and a bachelor’s degree in Marketing from Plattsburgh State University of New York. He also is a certified Six Sigma Blackbelt and Greenbelt.

“Redding has an incredible product line and a stellar reputation for quality and innovation,” said Racine. “I’m excited to help move this iconic brand forward. As an avid hunter and reloading enthusiast, Redding is a perfect fit for me.”

About Redding Reloading Equipment

Located in Cortland, NY, Redding Reloading Equipment has focused on building the finest quality, American Made products for the precision handloading market since 1946. To learn more about our products, ongoing commitment to the precision handloading enthusiast and to request a copy of the current Redding catalog visit: www.redding-reloading.com