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Swanson Russell is proud to announce new partnerships with Rossi and Heritage, two iconic brands under Taurus Holdings, Inc. Known for their craftsmanship, reliability and rich histories, Rossi and Heritage are leaders in their respective categories in the shooting sports industry.
“We’re excited to welcome Swanson Russell as our marketing agency of record for Rossi and Heritage,” said Bret Vorhees, CEO of Taurus Holdings. “Each brand holds a special place in the firearms community, and we’re confident Swanson Russell’s expertise in the outdoor and shooting sports industries will help us further connect with our customers. Their strategic insight and creative approach make them the perfect partner as we continue to grow and honor the traditions that make Rossi and Heritage stand out.”
Founded in 1889, Rossi continues a 130-year-old legacy in firearms manufacturing, producing affordable and reliable rifles, shotguns and revolvers. Its modern western lever-action rifles are a standout in the market, offering a blend of classic styling and dependable performance. Heritage Manufacturing, renowned for its American-made, single-action revolvers, captures the spirit of the Old West with elegant designs that appeal to casual shooters, cowboy action enthusiasts and hunters alike.
Swanson Russell will work closely with both brands to expand their reach and engage their core audiences, leveraging the agency’s extensive experience with outdoor and shooting sports brands.
“Rossi and Heritage are trusted names with a reputation for quality and innovation,” said Patrick Finnegan, executive vice president/group account director at Swanson Russell. “We’re excited to put our expertise to work in new and exciting ways for these incredible brands.”
Both Rossi and Heritage complement Swanson Russell’s proven track record in the hunting and shooting industries. With this partnership, the agency will support the continued growth of both brands while championing their values of quality, tradition and innovation.
Swanson Russell is the nation’s leading advertising, branding and public relations agency for brands that work and play outdoors. Based in Lincoln and Omaha, Nebraska, the agency is on a mission to help brands Make Belief™. Their approach to uncovering a brand’s reality drives creative thinking and helps build trust with audiences everywhere. Visit swansonrussell.com for more information.