Greeley, CO – Cowboy Insurance is a Burris Optics original film that draws viewers into the Gateway Simmental Ranch, a fourth-generation cattle concern in Lewistown, Montana. Run by Jim Butcher and sons Logan and Brock, the film is an in-the-mud portrait of the ranching lifestyle and the never-ending challenges of livestock management. Spring, in particular, requires these ranchers to dig deep as they work the critical and often chaotic two-month calving season, combating unpredictable weather and predators to ensure their calves make it to the summer pastures.

From helping birth new calves to finding strays and keeping the herd safe from the always-present coyotes and mountain lions, Cowboy Insurance provides a seldom-seen glimpse into the austere life of the modern rancher. Making the Butchers' job more efficient in both time and money has been the introduction of Burris thermal optics.

In the film, viewers see how the value of thermal gear expands the cowboys' capabilities. Brock, who handles the night watch, shows how he utilizes Burris thermals to not only defend the newborn calves from predators, but to keep an eye on the herd during the wee hours and to locate mothers and calves that stray into the bush. Yet while thermal technology has enhanced ranch duty efficiency and saves time and wear on equipment, the job of a cowboy is never easy…and that is the way they like it.

Cowboy Insurance debuted Tuesday, May 30, on the Burris Optics YouTube Channel.

For more information on the Burris products, visit BurrisOptics.com.

About Burris

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes and sights for hunting; competition and law enforcement; handgun scopes, binoculars, spotting scopes, mounts and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.