The Outdoor Wire

Sellmark Wins Edison Award for Innovation

Sellmark's Engineering Team

(MANSFIELD, TEXAS) – Named after famed inventor Thomas Edison, the Edison Awards were established by the American Marketing Association in 1987 to recognize and honor new products, services, marketing, innovation and design in a wide variety of fields and disciplines. Past honorees include Ford Motor Company, Tesla, Harvard Business School, IBM and now…the Sellmark Corporation.

Long-known for its unique ‘sell-marketing’ strategy, the Sellmark Corporation was established in 2000 to address gaps in the firearm optics industry. Since Sellmark’s inception, this home-grown American corporation has matured and evolved into a major manufacturer, marketer and distributor for several highly-successful outdoor lifestyle brands. Each year, Sellmark has strengthened its market share through increased production capacity, workforce retention and retail innovation. Currently, Sellmark’s engineers are discovering new ways to enhance product life, durability and technological capabilities at reduced price points.

According to Lori Williams—The Mansfield Area Chamber of Commerce President and CEO—“Sellmark was selected for their continuous focus on innovation, specifically for ‘seizing opportunities’ that propel them into the future.”

Sellmark’s President James Sellers states, “Continuous innovation is vital to the success of Sellmark. Our Director of Engineering, Jonathan Horton, consistently challenges his team to find the best materials, engineering procedures and quality-assurance checks to set an exceptional standard for Sellmark products.”

A recipient of awards from the Dallas Business Journal, Fort Worth Business Press, Inc. 5000 and more, the Sellmark Corporation continues to thrive and grow.

About Sellmark

Sellmark is dedicated to producing industry-leading outdoor lifestyle products and brands and continues to grow market share in more than 50 countries, including many quality retailers in every state across the U.S. To date, Sellmark products and brands have been sold in more than 5,000 locations around the world. Sellmark “Brands that Sell” include Sightmark, Pulsar, Firefield, BulletSafe and Kopfjäger. For information about any of these brands or products, please contact mediarelations@sellmark.net.