Drake Waterfowl and Mossy Oak are thrilled to announce a groundbreaking strategic partnership that is set to redefine the outdoor retail landscape. This collaboration marks the inception of a comprehensive retail effort and promotional support program that has already commenced and is poised to become a focal point of both companies' endeavors moving forward.

John Walbrecht, CEO of Drake Waterfowl, says of the partnership, “We are very honored and excited to announce our strategic partnership with Mossy Oak and the opportunity to align our two missions. Together we will strengthen our combined commitment to waterfowl conservation, our industry for both our relation partners and our dedicated hunters, and the future of access to the outdoors.”

Chris Paradise, Chief Sales Officer at Mossy Oak, expressed his enthusiasm about the partnership: "We are extremely proud of our elevated partnership with Drake Waterfowl and their complimentary brands in the space. This collaboration will position their brands exclusively offering Mossy Oak patterns and together our two companies will be able to deliver best in class design, marketing, customer service, and an unparalleled commitment to conservation as Mossy Oak and Drake share a storied partnership with Ducks Unlimited.

Jim Alexander, Managing Director of Ducks Unlimited, states “Ducks Unlimited is proud to be aligned with industry-leading brands who share the same core values and passion for conservation as we do. Our supporters are the most avid waterfowlers and outdoor enthusiasts in the country and they demand the most out of their equipment in the field. As the Official Apparel and Official Camo partners, Drake Waterfowl Systems and Mossy Oak Brand Camo are doing more than offering quality products for outdoorsmen and women, they’re investing in conservation today for future generations to enjoy tomorrow.”

The partnership between Drake Waterfowl and Mossy Oak will extend beyond the realm of waterfowl gear, encompassing a wide range of outdoor pursuits. The collaboration will span across spring turkey, whitetail hunting, lifestyle apparel, fishing gear, and the highly regarded McAlister apparel and accessories field line. This diverse offering underscores the commitment of both brands to cater to the multifaceted needs of outdoor enthusiasts, providing them with top-tier products that embody the essence of the outdoors.

Drake Waterfowl is a brand that stands for the outdoor traditions and lifestyle it helps to protect. Over two decades ago, Drake began offering a new breed of waterfowl hunting gear specifically designed for the devoted hunter. Drake quickly became recognized as an industry innovator, introducing cutting-edge clothing for hunting, deer, turkey and waterfowl.

About Mossy Oak: Mossy Oak, renowned for its iconic camouflage patterns and dedication to wildlife conservation, will bring its signature designs to the partnership; ensuring that Drake Waterfowl offers the exclusive use of Mossy Oak patterns across its expansive product lineup. With a shared dedication to the outdoors and conservation efforts, this partnership aligns seamlessly with the values that both Mossy Oak and Drake Waterfowl hold dear.

As two leading names in the outdoor industry, this collaboration will enable Drake Waterfowl and Mossy Oak to leverage their strengths and expertise− setting new standards for design innovation, customer service, and brand loyalty. With an established legacy in the hunting and outdoor community, both brands are excited to embark on this journey together, providing outdoor enthusiasts with products that resonate with their passion and commitment to the great outdoors.

Since 2002, Drake has been the industry leader in the design and innovation of technical hunting and fishing apparel and accessories. Headquartered in Olive Branch, MS, the Drake family of brands include: Drake Waterfowl Systems®, Non-Typical by Drake®, Ol' Tom®, Drake Performance Fishing®, Drake Clothing Company®, and McAlister®. Drake offers hunters and anglers high-quality technical apparel, footwear, and field accessories essential for waterfowl hunters, deer and big game hunters, turkey hunters, freshwater anglers, and upland bird hunters. Drake strives to help make lifelong memories in the field and on the water amongst family and friends today and for future generations. For more information, visit www.drakewaterfowl.com.

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