March 2022 (Bainbridge, GA) – Taurus, manufacturer of premium handguns for defense, hunting, and sport shooting, announces the hiring of Justin Porlier as Vice President of Sales.

Porlier comes to Taurus with a diverse career in the outdoor industry. Most recently, he served as regional sales manager for Dunkin Lewis Inc. and prior to that held the VP of Sales position at Walther Arms. Porlier has also held sales roles with Bear Archery, Crimson Trace, and Mossy Oak Apparel. He is a customer-focused team leader with a record of developing meaningful partnerships in the shooting sports industry.

As Vice President of Sales, Porlier will play a key leadership role in the company by leading all the domestic sales efforts for the Taurus, Heritage Manufacturing, and Rossi brands. He is joining a talented sales team that shares a “Taurus first” attitude.

Porlier said of the opportunity, “I’m extremely excited to be joining Team Taurus. This company is uniquely poised for growth and I’m looking forward to contributing to the future success of the company. In recent years, the Taurus team has established the company as a benchmark brand through innovative products, enhanced customer support, and a deep commitment to the industry. That’s exactly the type of company and culture I want to be a part of. It’s incredible to be joining an organization that is so focused on the business and committed to delivering value to its customers.”

For more information, go to TaurusUSA.com.

About Taurus:

Taurus Holdings, Inc. (“Taurus”) and its subsidiaries continues to evolve and produce revolutionary new products. In addition, new standards for quality and efficiency help deliver reliable and affordable guns to the market. Taurus is based in Bainbridge, Georgia. Taurus is owned by Taurus Armas, S.A. which is a publicly traded company based in Brazil. Taurus Armas S.A. manufactures a wide variety of consumer and industrial products that are distributed worldwide.

For additional information, visit www.taurususa.com.

MEDIA CONTACT: KIM CAHALAN // KIM@MEDIADIRECTCREATIVE.COM // 309.944.5341