Fish Monkey and now Hunt Monkey have both enjoyed tremendous growth since their initial launch in 2016, with a laser focus on producing the highest quality performance fishing and hunting gloves in the market. To date there are more than 38 task-specific fishing and hunting gloves now available. Each brand is passionate and unrelenting in the pursuit of producing the highest quality, most functional gloves on the market.

Now, Fish Monkey and Hunt Monkey have entered the performance sock market for hunters, fishermen, boaters and outdoor enthusiasts. They have teamed up with one of the oldest and most respected sock mills in the United States to produce a performance sock line that is specifically built to address the needs of the hunting and fishing communities. Each style has a specific purpose that ultimately leads to a more enjoyable and successful day on the water or in the field. Perhaps best of all, these products are proudly made in the US, and will launch in Spring 2023.

The current marketing channels that have helped make Fish Monkey and Hunt Monkey household names in the outdoor industry will be utilized to create awareness for this new line of performance socks, including but not limited to fishing and hunting television sponsorships, print and digital editorial and advertising, a dedicated promotional staff of professional anglers, captains, guides and hunters, and a robust social media campaign (the current brands produce more than 20 million marketing impressions annually).

Among the new sock lines, there is a lightweight Guide Series featuring a No Show ankle sock and a Mini Crew designed specifically for use with deck boots; the medium-weight Back Country series showcases a Boot Cut sock as well as an Over the Calf design for use with waders. The heavyweight Yeti line has both Boot Cut and Over the Calf socks in a heavier, warmer construction—the ultimate cold-weather sock.

Each product in the new line has several common features, including merino wool construction for superior performance, a premium cushioned heel and toe with no-seam construction, vented panels for moisture management, arch compression and much more.

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With the current worldwide reach of the Fish Monkey and Hunt Monkey brands, the addition of performance socks is a natural market progression that will lead to increased retail sales and a happier customer at the end of the day.

To learn more, email angie@angiethompson.com or visit www.dealers.fishmonkeygloves.com/