Sturm, Ruger & Company, Inc. (NYSE-RGR) proudly introduces three models of the Ruger American® Rimfire rifle with Go Wild® Camo I-M Brush stock and bronze Cerakote® finish. Fans of the enormously popular Ruger American centerfire rifle configuration can now enjoy the same eye-catching look in the rimfire platform. Offered in .22 LR, .22 WMR and .17 HMR, these new models are perfect for any rimfire application, from casual plinking to small game and varmint hunting at modest distances.

Similar to their centerfire counterparts, these new Ruger American Rimfire rifles are bronze Cerakote finished and feature a cold hammer-forged barrel with a threaded muzzle and factory-installed muzzle brake. Patented Power Bedding® positively locates the receiver and free floats the barrel.

These new offerings also feature the Ruger® Modular Stock System and ship with a high comb, standard length of pull module - ideal for use with optics. Compact length of pull stock modules are available for purchase on ShopRuger.com. An easy-to-use extended magazine release provides a no-fuss removal of the provided flush-fit BX-style rotary magazine.

These new rifles also maintain the hallmark features of the Ruger American Rimfire rifle line: a factory-installed, one-piece aluminum scope rail; 60-degree bolt throw for ample scope clearance; an easy-to-actuate tang safety; and the Ruger Marksman Adjustable™ trigger.

For more information on the Ruger American Rimfire, or to learn more about the extensive line of award-winning Ruger firearms, visit Ruger.com orFacebook.com/Ruger. To find accessories for the Ruger American Rimfire and other Ruger firearms, visit ShopRuger.com or your local independent retailer of Ruger firearms.

For further information contact:

Mark Gurney, Director of Product Management

mgurney@ruger.com

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers consumers almost 700 variations of more than 40 product lines. For 70 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens®,” echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.