MINNEAPOLIS - At the end of a long day of fishing in Cabin Country, it's nice to relax with friends and share stories about the day's fishing, including the big one that got away. And what better way to cap off a great day of fishing than with a Lakemaid Beer, which returns for its third fishing season for a limited-time only.
Lakemaid Beer (http://www.lakemaidbeer.com) is a smooth classic American lager brewed by Schell's Brewery in New Ulm, Minn. With a mild malt flavor, a Lakemaid Beer goes down as smooth as a summer breeze with the sparkle of hops that dance like the sun on the water. Served ice cold, at the end of a long day on the water fishing for walleye, bass, muskie, pike or crappies, Lakemaid offers a taste so good, fishermen need never exaggerate. Simply put, it's a keeper.
Lakemaid Beer is inspired by freshwater mermaids, known as lakemaids. Long ago, these beautiful creatures of the deep found their way inland from the oceans, down tributaries such as the St. Lawrence Seaway, into the Great Lakes and then, to cool, clear freshwater lakes and rivers throughout fishing country. To honor these beautiful creatures of the freshwater deep, each bottle of Lakemaid Beer features one of twelve lakemaids: Miss Walleye, Miss Muskie, Miss Northern Pike, Miss Largemouth Bass, Miss Sturgeon, Miss Perch, Miss Rainbow Trout, Miss Crappie, Miss Smallmouth Bass, Miss Sunfish, Miss Catfish and Miss Salmon.
Sold throughout Cabin Country (Minnesota, Wisconsin, Michigan, North Dakota, South Dakota, Nebraska and Iowa), Lakemaid Beer is only available for a limited time only, from the time that the lakes in the North Country open up until supplies last, typically through mid-September. In fact, because of anticipated demand for Lakemaid Beer, the Schell's Brewery is urging fishermen to contact their local liquor stores now to place their orders for Lakemaid Beer as only a limited supply of Lakemaid Beer will be brewed for the 2010 fishing season.
"Once it's gone, it's gone," said Ted Marti, president of Schell's Brewery. "We know Lakemaid Beer has its own legion of fans out there, but sometimes their voice isn't heard over the mega beer brands. I strongly urge fishermen to call their local liquor store and place an order now to guarantee that they'll be able to enjoy Lakemaid Beer up at the cabin this summer."
Launched in 2008 by Rapala, known for its legendary Rapala fishing lures, and Schell's Brewery, the second oldest family owned brewery in the United States, Lakemaid Beer was welcomed with open arms by from throughout the country. The response was so overwhelming that Lakemaid Beer sold out almost immediately in some areas and beer retailers had to maintain waiting lists of thirsty anglers who wanted their Lakemaid Beer. The beer is sold in independent liquor stores and some selected lake country bars and resorts.
After another successful year that has attracted fans from throughout the nation, with reports of fans driving back cases of Lakemaid Beer for friends and family as far away as Maine, Texas and Arizona, Lakemaid Beer will be back with several new surprises, including:
New Six Packs
Launched in 12-pack carton (bottles only), Lakemaid Beer will introduce a six-pack (bottles only) carton for the 2010 fishing season. Every bottle of Lakemaid Beer features a picture of a beautiful lakemaid (Miss Walleye, Miss Muskie, Miss Largemouth Bass, etc.).
New Bottle Caps for 2010 Season
On the inside of each bottle cap of Lakemaid Beer is a fishing-related graphic or words describing a "catch," such as 6-lb. Bass or 49-lb. Muskie to items that fishermen don't like catching, such as Weeds, a Boot, or a Snag. This year, there will be twice as many bottle caps - up to 56 different caps. To further the enjoyment of Lakemaid Beer fans who enjoy its unique bottle caps, Lakemaid Beer is offering Lakemaid Bingo, a downloadable game on its web site, www.lakemaidbeer.com.
Lakemaid Beer Posters for Cabins, Garages and Man Caves
Looking for a unique decorating item for the cabin or your garage at home, how about a Lakemaid Beer poster? Lakemaid Beer offers four posters -- Miss Walleye, Miss Muskie, Miss Largemouth Bass, and all 12 lakemaids -- for just $5 each or $15 for the entire set at www.lakemaidbeer.com. In addition, Lakemaid Beer offers cool t-shirts, long-sleeve shirts, sweatshirts, too. Makes an awesome Father's Day gift.
Drink Responsibly
Lakemaid Beer asks anglers to drink responsibly and to adhere to all state, federal and provincial laws and regulations related to drinking alcoholic beverages. Lakemaid Beer urges anglers to never drink while operating a boat - your Lakemaid Beer will be waiting for you on dry land, where you can share stories about lakemaids and the fish you've caught with friends and family.
About Rapala: Dedicated to delivering memorable fishing experiences every time, the Rapala VMC Group, based in Vaaksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Luhr-Jensen, Storm, Sufix, Terminator, Trigger X and Williamson brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 140 countries. For more information, visit www.rapala.com.
About August Schell Brewing Company: Celebrating its 150th anniversary in 2010, the August Schell Brewing Company is a proudly independent brewing company based in New Ulm, Minnesota, which has been brewing premium, hand-crafted beers of distinction since 1860. more information about Schell's Brewery, visit www.schellsbrewery.com.
Lakemaid Beer is a registered trademark of Pocket Hercules, Inc.
