North Haven, CT ) - For over 90 years Mossberg has been a leader in the design and manufacturing of hunting, shooting, military and law enforcement firearms and is moving forward into 2011 maintaining this leadership by signing on The Evans Group for sales representation and adding territory for Jones & Co.

Mossberg is the oldest family-owned and operated firearms company in America. They continue to expand their proven shotgun and youth platforms, while building on their outstanding reputation in the hunting, tactical, military and law enforcement markets. The Mossberg Corporation and its family of companies are dedicated to Research and Development, which is apparent with the introduction of a solid line of bolt action and lever action rifles and their latest new category; Modern Sporting .22 rifles.

The Evans Group has established an outstanding reputation with other major brands in the sporting goods and law enforcement channels. Mossberg selected The Evans Group based on their retail knowledge, understanding of distribution channels and their commitment to serving customers. Possessing a strong management team and a large national infrastructure, The Evans Group is able to provide efficient service to their customers.

Mike Evans, President of The Evans Group states, "I view O.F. Mossberg & Sons as an iconic American firearms manufacturer that builds purpose driven firearms. Be it sport, personal protection or law enforcement, Mossberg is a gun that people use. The Evans Group is very excited to begin this new partnership."

Jones & Co. and Mossberg have a 23 year relationship and they have played a vital role in their strategic distribution of firearms in the marketplace. During this time they have served some of Mossberg's largest distribution partners and have shown outstanding law enforcement expertise. Greg Block, President of Jones & Co. says, "We feel that Mossberg's new aggressive posture is well suited for our organization."

"This reorganization will allow Mossberg to better serve our customers in all channels. By adding The Evans Group, expanding Jones & Co. and with our existing sales rep organizations, Mossberg is well positioned to continue on a more aggressive approach in the marketplace. We look forward to a very successful 2011 with our new and existing partners!" states Tom Taylor, V.P. of Sales and Marketing for O.F. Mossberg & Sons, Inc.

The Evans Group will be responsible for sporting goods and law enforcement sales in the following states: Missouri, Iowa, Nebraska, Kansas, Ohio, Wisconsin, Indiana, Illinois, North Dakota, South Dakota, Minnesota and Michigan. Additionally The Evans Group will cover law enforcement sales only for Texas, Oklahoma, Arkansas and Louisiana.

Jones & Co. will continue to service the Southeast for sporting goods and law enforcement and will be adding New York, Pennsylvania, Connecticut, Massachusetts, New Hampshire, Vermont, Maine, Delaware, Rhode Island and New Jersey for both channels. Tim Bailey & Associates maintains the Western U.S. for both sporting goods and law enforcement sales while H&G Marketing will continue to serve Texas, Oklahoma, Louisiana and Arkansas for sporting goods.

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About O.F. Mossberg & Sons, Inc.

Founded in 1919, O.F. Mossberg & Sons, Inc. is the oldest family-owned firearms manufacturer in America, and is the largest pump-action shotgun manufacturer in the world. Leading the way with over 100 design and utility patents to its credit, and standing as the first ISO 9001 Certified long-gun manufacturer, Mossberg is considered to be one of the most innovative firearms manufacturers in U.S. History. For more information on commercial, special purpose, law enforcement and military shotguns, rifles and accessories, please visit their website at www.mossberg.com.