FLUSHING, MI - Eastman Outdoors, Inc. announced today the completion of a succession plan in which Rob Eastman and Erik Eastman have purchased the equity of their father, Bob Eastman, and now own 100% of the company.

Eastman Outdoors' mission is to inspire, enable and celebrate compelling outdoor experiences, and while this transition is the completion of a succession plan, it is also a new beginning.

The role of Rob Eastman as CEO/President, Erik Eastman as Vice President, and John Biafore as COO will remain unchanged. The company is pleased to announce that Mark Reasoner has recently joined the company as Senior Vice President Sales. Mark was most recently SVP/General Manager for Pure Fishing, North America. In the capacity of SVP Sales, Mark will be leading and developing the company's sales and service team.

About the change, Rob Eastman said: "Everyone at Eastman Outdoors recognizes Bob's lifelong involvement in the archery industry and respects his personal and business achievements. It is our hope that one day he is inducted into the Archery Hall Of Fame."

Bob Eastman commented, "Although I am no longer involved in the hunting business, I will continue to be a passionate bowhunter while continuing to pursue other non-hunting business interests including owning and running Beacon & Bridge Markets, a 25 unit Michigan based convenience store chain."

About Eastman Outdoors, Inc.
Eastman Outdoors is a leading manufacturer of premium outdoor products under the Eastman Outdoors and Carbon Express brands. Eastman Outdoors' innovations in arrow spine construction and crossbow design have made its products some of the most sought after in the world. Eastman Outdoors is also a brand leader in the hunting and outdoor cooking categories.

Contact
jeff@providencemarketinggroup.net