SWAROVSKI OPTIK integrates digital intelligence into its new dS rifle scope

Cranston, Rhode Island - SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the dS, representing a completely new generation of rifle scope. This product will highlight the optical features of a conventional rifle scope and combine the technology of digital targeting to form an impressive, complete device. Delivery starts in Europe in July 2017. The launch in the US market will be Shot Show in January 2018.

The new dS shows not only the correct aiming point, but also the key ballistic data in the head-up display without any distraction and in real time. The key benefit for hunters is that the correct aiming point will be displayed automatically in the rifle scope. With the press of a button, the dS measures the exact distance to the target, having factored in the magnification setting, air pressure, temperature, and angle. This takes into account the personal ballistic data for your firearm/ammunition combination. The windage mark intervals are calculated based on the distance measured, the wind speeds set, and the ballistic data.

The display shows the distance information, bullet energy, and other features in a high-resolution head-up display that clearly provides you with all the hunting data that can contribute to a successful hunt. The design of the dS with its attractive silhouette will look great on any rifle.

The scope requires networking with a smartphone. Exchanging data is simple and straightforward via the Bluetooth® interface. The personal data supplied when sighting in the target are input directly into the app and transmitted immediately.

SWAROVSKI OPTIK has developed a "smart" rifle scope with the dS, which provides hunters with intelligent support. Technical and long-range optical innovations, combined with the hunter's own expertise, make it possible to remain totally focused even in challenging situations. "This makes an important contribution in terms of allowing hunting to be carried out in a responsible manner all the time," says Carina Schiestl-Swarovski.

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